Client Marketing Manager

For more than 15 years, Opus 2 has developed award-winning solutions trusted by the most successful law firms and used in thousands of legal proceedings around the world. Transforming how lawyers work on matters, Opus 2 eliminates inefficiencies and connects legal teams with the collaborative software they need to work smarter and more effectively together. The team also delivers the essential technology and expertise needed to conduct dispute resolution proceedings in the most modern, seamless, and secure way possible.

The Client Marketing Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product and customer success teams to drive revenue and achieve our goals. 

What you will be doing 

• Partner with the key stakeholders to identify key moments in the client lifecycle where marketing can drive value.

• Build a strong client advocacy program, encouraging clients to share their success stories, participate in industry thought leadership opportunities, and act as references for new business.

• Support the creation of a client community to foster learning, partnership and innovation.

• Ensure clients are regularly updated on product updates, new features, and best practices through various communication channels.

• Develop and execute client-focused marketing campaigns that promote product adoption, retention, and expansion.

• Develop a deep understanding of client segments and create personalized marketing strategies to meet the unique needs of each group.

• Lead ABM execution, aligning with sales and customer success.

• Collaborate with content, design and product marketing to develop engaging content.

• Leverage client data and insights to create targeted campaigns that drive product usage and satisfaction.

• Lead team in planning and executing client marketing campaigns with a variety of tactics including events, webinars, social media, conferences, digital ads, content and other activities.

• Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

What we are looking for in you 

• 7+ years of marketing experience, with at least 2 years in a client marketing or customer lifecycle role in a SaaS or technology company.

• Expert at developing and executing marketing plans and campaigns.

• Strong understanding of SaaS products, customer retention strategies, and client communication.

• Proven track record of achieving ROI through optimization of marketing campaigns and client references.

• Is a strong, decisive project manager able to multitask and prioritize concurrent projects.

• Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.

• Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.

Working at Opus 2

Opus 2 is a global leader in the LegalTech space, creating solutions to drive digital transformation in the legal industry. We are the trusted partner of the world’s leading legal teams, with the world’s largest law firms using Opus 2.

Our achievements are underpinned by our unique culture and our people are our biggest asset. Working at Opus 2, you’ll receive:

• 401k contribution.
• 21 days annual holidays, flexible working, and length of service holiday entitlement.
• Healthcare insurance.
• Dental plan.
• Vision insurance.
• Life, short-term and long-term disability insurance.
• A day of leave to volunteer for charity work.