WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta Global is seeking a results-driven Client Experience Director to lead the strategic delivery of data cloud, dashboard solutions and audience creation initiatives (1PD and pixel-based) across a dynamic portfolio of enterprise client accounts. This leadership role will be pivotal in advancing the effectiveness of digital media tracking, attribution, and insight delivery across multiple verticals.
You’ll work with multiple teams - including strategic directors, data scientists, analytics leads, and media operations—ensuring the accurate implementation of data infrastructure and the development of actionable reporting. The ideal candidate is a natural collaborator with a strong foundation in digital performance marketing, pixel implementation, and agile project delivery who can operate effectively at both tactical and strategic levels.
Key Responsibilities:
Program Leadership & Cross-Functional Oversight
- Own the end-to-end delivery lifecycle for digital performance reporting initiatives across a portfolio of high-impact client engagements.
- Act as a strategic liaison between Zeta’s internal media, analytics, and technology teams and senior client stakeholders and sales team members
- Lead cross-functional workstreams and drive accountability, ensuring projects are executed on time and aligned with evolving client goals.
- Proactively identify risks, manage resource planning, and resolve delivery bottlenecks in a fast-paced environment.
Digital Tracking & Attribution Strategy
- Provide strategic oversight for tagging infrastructure, ensuring robust implementation across major platforms (Meta, Google, TikTok, Adobe, DV360).
- Guide best practices for tracking governance, UTM taxonomy, and data QA processes to support accurate attribution and analytics.
- Collaborate with clients and partners to align tracking solutions with business KPIs and attribution models.
Data Visualization & Dashboard Delivery
- Translate complex reporting requirements into clear data structures and dashboard specifications, working closely with BI teams and visualization developers.
- Oversee the creation, QA, and enhancement of client-facing dashboards using platforms such as Looker, Datorama, Tableau, or Power BI.
- Ensure performance data aligns with media spend, audience engagement, and conversion outcomes across paid media channels.
Stakeholder Engagement & Client Communication
- Serve as the primary program contact for senior client stakeholders during planning, execution, and delivery phases.
- Present project roadmaps, delivery timelines, and performance insights clearly and persuasively.
- Document strategic recommendations, technical requirements, and delivery milestones to drive transparency and cross-team alignment.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or Data/Analytics-related field; project management certification (e.g., PMP, Agile) is a plus.
- Understanding of digital media channels (SEM, display, social, programmatic, video) and attribution mechanics.
- Familiarity with tag/pixel management platforms and third-party tracking integrations (GTM, Adobe Launch, Campaign Manager, Meta, etc.).
- Strong organizational and communication skills, with an ability to manage timelines across multiple stakeholders and projects.
Preferred Experience:
- Exposure to multiple attribution models and how they apply to client KPIs.
- Experience working with marketing analytics platforms (GA4, Adobe Analytics, CM360).
- Understanding of UTM parameters, conversion events, and media taxonomy standards.
What You'll Bring to Zeta:
- The ability to juggle multiple client projects without sacrificing quality or clarity.
- A proactive approach to solving tracking or data discrepancies before they become client issues.
- A collaborative spirit that helps media, analytics, and ops teams stay in sync.
- An eye for clean, clear reporting that connects media spend to measurable outcomes.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role s $125,000 - $140,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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