Client Analyst Associate

WAYS YOU’LL CONTRIBUTE

• Analyze digital media campaign performance across platforms (e.g., Basis, GCM, Meta, Google Ads), with a focus on understanding results against benchmarks and identifying key trends across programmatic, search, and social campaigns.
• Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, contributing to the development of campaign measurement strategies and optimization planning.
• Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
• Own and maintain client performance dashboards and reporting for executional accounts, ensuring accuracy, timeliness, and actionable insights that align with campaign objectives and client needs.
• Conduct QA and basic troubleshooting on custom dashboards, escalating platform or data issues appropriately and collaborating with internal teams to resolve discrepancies efficiently.
• Learning the intricacies of the digital measurement landscape.
• Assisting the Ad Operations Specialist team with tracking needs & discrepancy management
• Monitoring the performance of digital media campaigns against established benchmarks using a number of reporting platforms, including Basis' Basis platform and others like Google Campaign Manager, Facebook, & Google AdWords
• Providing reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buys
• Working directly with Sales, Media Operations Specialist/Associate, and Ad Operations teams to define campaign key performance metrics
• Analyzing the performance of digital media campaigns and providing strategic tactical insight and optimization recommendations to the account team
• Organizing post-campaign data and insight into compelling wrap-up reporting & presentations
• Assisting Performance Analyst team with trending and optimization analysis & providing insight for client deliverables
• Understanding what it means to cultivate “Raving Fan” service through quality of work & service

WHAT YOU BRING TO THE TABLE

• A interest for data & analytics
• Strong qualitative skills with the ability to mine data & articulate trends & insight
• Strong independent thinking and problem-solving abilities
• Analytical skills; including the ability to analyze raw data, interpret media performance, draw conclusions, & summarize actionable recommendations & their forecasted outcomes/implications
• Heavy attention to detail
• Strong time management skills
• Ability to take a set of data, and manipulate it to analyze or tell a story
• Familiarity & comfort using Excel functions such as VLOOKUPs, IF statements, Pivot Tables, & charts
• Experience using Microsoft Office (Excel, Outlook, PowerPoint & Word)
• Proven communication & organizational skills
• Ability to thrive in a team environment & be a team player
• Eagerness to learn
• Proactive approach
• Adaptable/Flexible
• Enjoys Fast-Paced, Deadline-Driven Environment
• Desire to develop into a direct analytical support role
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

BONUS POINTS

• 0-1 year of relevant professional experience
• Bachelor's Degree or higher
• Familiarity with digital advertising platforms (Google Analytics or any training/certification in GA)
• Exposure to SQL or other coding systems
• Education focused on advertising, digital media, marketing, business, statistics, or economics
• Agency experience
• Client facing experience
• The ability to stay highly organized, optimistic, & coachable through quickly changing situations