Lead CrossFit's global finance organization, overseeing financial planning, capital allocation, operational finance, and large P&L management. Partner with executive leadership to drive growth, private equity value creation, transformation, and strengthen the affiliate and membership business model while building high-performing finance teams.
CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness.
Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.
This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.
WHAT WE'RE LOOKING FOR- Significant executive finance leadership experience with responsibility for large, complex P&Ls.
- Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
- Private equity experience with a demonstrated track record of driving value creation.
- Experience leading organizations through periods of change, transformation, and growth.
- Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
- Exceptional leadership, communication, and executive influencing skills.
- High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
- CPA, MBA, or equivalent advanced financial credentials preferred.
The strongest candidates will also have:
- A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
- Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
- A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.
- Rich medical, dental, and vision plans
- Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
- Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
- CrossFit gym membership reimbursement
- CrossFit education and course benefit
- Partnership perks
If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
Support the CFO through complex calendar and inbox management, executive communications, planning, meeting preparation, follow-up tracking, travel and expense coordination. Own Office of the CFO operating rhythms, improve processes, maintain accountability, coordinate cross-functional logistics, and build trusted relationships while handling sensitive information. The role requires regular in-person availability in San Francisco and effective use of collaboration and AI productivity tools.
Top Skills:
Ai ToolsClaudeGitlabGoogle WorkspaceNavanSlackZoom
Professional Services • Consulting • Financial Services
Serve as a fractional CFO for multiple e-commerce, retail, and CPG brands. Lead FP&A, budgeting, forecasting, cash runway planning, financial modeling, KPI reporting, capital planning, fundraising, M&A, debt strategy, and board communications. Partner with founders, executives, investors, and banking relationships while improving delivery through automation, templates, systems, and documented processes.
Top Skills:
AirtableChatgptClaudeExcelGeminiGoogle SheetsNetSuiteNotionQuickbooks OnlineZapier
Information Technology • Marketing Tech • Mobile • Software
Lead the company’s finance function and partner with the CEO on budgeting, forecasting, cash flow, reporting, financial modeling, profitability, and strategic growth decisions. Oversee accounting, treasury, payments, liquidity, foreign exchange, settlements, receivables, tax, audits, and statutory compliance across multiple jurisdictions. Build finance processes, controls, systems, and teams while collaborating with commercial and operational departments.
Top Skills:
Financial ModelingIfrsInternational Tax RegulationsMulti-Currency Finance Systems
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
