Channel Partnerships Director

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

We're looking for a dynamic Director of Channel Partnerships to build strategic alliances across the exciting world of MarTech - inclusive of Email/SMS platforms, commerce platforms, mobile apps and mobile measurement partners (MMPs), CRO, and SEO/GEO. If you're passionate about connecting people and technology, and you love crafting partnerships that deliver new ideal customers and/or generate additional revenue streams, we want to hear from you.

This role is about more than just closing deals. You'll be the architect of meaningful relationships, working with leading MarTech innovators and other industry leaders to create win-win scenarios.

What you’ll do:

• Build Bridges: Forge strong, strategic partnerships that propel growth.

• Innovate & Collaborate: Develop creative partnership strategies that solve real business challenges.

• Leverage Your Network: Cultivate and expand your industry connections to unlock new opportunities.

• Make a Difference: Deliver actionable solutions that drive client success and make a lasting impact.

If you’re a strategic thinker with a knack for building Joint Business Plans and/or referral arrangements and possess a passion for the digital landscape, let's connect!

• Strategic Partnership Development: Identify, cultivate, and manage partnerships with key players in the e-commerce, martech, adtech, and mobile app space, including but not limited to Shopify, Adobe Commerce Cloud, BigCommerce, Iterable, Klaviyo, Braze, Daasity, Cordial, Appsflyer, Adjust, and Kochava. 

• Joint Business Planning: Develop and execute comprehensive joint business plans with partners, outlining clear objectives, strategies, and performance metrics.

• Mutual Referral Agreements: Craft and negotiate mutually beneficial joint referral agreements, ensuring clear alignment and shared success.

• Integration and Solution Enablement: Collaborate with internal teams and external partners to integrate solutions with partner platforms, enhancing marketing effectiveness for multi-channel brands and mobile app users. Develop scalable solutions that drive measurable impact and streamline adoption. Work with product, engineering, and leadership teams to ensure technical feasibility and business alignment.

• Marketing and Sales Alignment: Work closely with marketing and sales teams to develop joint go-to-market strategies, including co-marketing initiatives, event sponsorships, joint webinars, and collaborative content creation.

• Partner Enablement: Provide comprehensive training and support to partners, ensuring they are equipped to effectively promote and sell our solutions.

• Performance Tracking and Reporting: Monitor and analyze partner performance, providing regular reports and insights to stakeholders.

• Industry Expertise: Maintain a deep understanding of the MarTech space, staying abreast of emerging trends and competitive developments.

• Cross-Functional Collaboration: Act as a liaison between partners and internal teams, including product, engineering, marketing, and sales, to ensure seamless communication and execution of partnership strategies. Provide structured feedback to inform the evolution of Tinuiti’s products and services.

• Network Building: Expand and leverage a strong network of key individuals across marketing technologies and the mobile app ecosystem, fostering relationships that drive strategic partnerships.

• Multi-Channel Expertise: Utilize expertise in SEO, email marketing, paid media, social, Amazon, retail media networks, customer retention and loyalty, affiliate marketing, and mobile app marketing to build comprehensive partnership strategies.

• Mobile App Partnership Management: Develop and maintain partnerships with Mobile Measurement Partners (MMPs) and other mobile app marketing platforms, facilitating integrations and driving app user acquisition and engagement.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.