Manage and grow strategic channel partnerships across EMEA and Latin America by recruiting partners, executing joint business plans, driving pipeline and revenue, supporting sales and marketing programs, and enabling partner teams through training, certifications, account mapping, and pre-sales engineering. The role requires enterprise software channel expertise, partner development, executive communication, objection handling, and regional travel.
Description
The Channel Account Manager will be a hands-on role centered on developing existing key partner relationships to specific goals, proactively identifying and recruiting newly identified partners in the market.
The Channel Account Manager will develop and execute against the business plan for partners in the Latin America regions; growing revenue by driving Tufin relevance, alignment to prospective end user accounts, implementing channel programs and assisting partners in closing business with Tufin sales representatives and channel’s own representatives.
The Channel Account Manager will need a strong channel and sales background, experience in the security software market and additional background in automation software would be an additional advantage.
Areas of Responsibilities:
- Deliver and present the Tufin Channel Program to identified relevant partners
- Profile and collect relevant information on partner GTM and focus for proper alignment
- Deliver account mapping, GTM programs and educate through sales training and technical certification compliance
- Deliver pre-sales engineering programs to develop new business and expand Tufin within partner’s customer base
- Skilled at objection handling and presentations to transfer Tufin value
- Ability to relate and interface with C-Level Executives within partners and end user accounts
- Craft and drive success against an agreed business plan with each partner
- Attend end user sales appointments with Channel Partners when required, showcasing past sales experience a plus
- Build a strong pipeline around new business creation with partners
- Provide regular pipeline updates and lead generation activity reports
- Provide sales/marketing campaign support to resellers
- Successful track record in building channel operations and partnerships
- At least 5-years in channel development and partner management in the high-tech software industry
- Experience in understanding complex, high-end Enterprise solutions
- Experience in working with mid-sized and national oriented resellers and system integrators
- Proven results-oriented examples of growing partners
- Ability to work autonomously and in virtual teams
- Proven high energy, positive attitude contributor to past positions
- Willing and able to travel throughout the region
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
