The Category Leadership Manager optimizes assortment and space for categories using data insights to drive category growth and shopper experience, collaborating with multiple teams.
Job Description
Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious!
The Category Manager is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.
We are looking for a team member who will be the expert on key Kraft Heinz categories, customers' shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Manager finds opportunities and addresses both Kraft's and the customer's needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools.
Essential Responsibilities
• Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
• Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation
• Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
• Collaborate across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities
• Apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints
• Stay current on marketplace and shopper trends; proactively surface growth opportunities
• Contribute to knowledge sharing and functional capability-building across the team
Expected Experience & Required Skills
• Demonstrated ability to turn data into clear, actionable insights
• Strong application of assortment and shelving fundamentals within the team and/or the CPG industry
• Tested experience collaborating across functions in a fast-paced environment
• Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Nielson) and retailer-specific platforms
• Growth mindset with strong ownership and execution discipline
• Strong communicator and problem-solver
• Collaborative team player
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s)
Employee's Home - Geo
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious!
The Category Manager is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.
We are looking for a team member who will be the expert on key Kraft Heinz categories, customers' shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Manager finds opportunities and addresses both Kraft's and the customer's needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools.
Essential Responsibilities
• Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
• Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation
• Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
• Collaborate across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities
• Apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints
• Stay current on marketplace and shopper trends; proactively surface growth opportunities
• Contribute to knowledge sharing and functional capability-building across the team
Expected Experience & Required Skills
• Demonstrated ability to turn data into clear, actionable insights
• Strong application of assortment and shelving fundamentals within the team and/or the CPG industry
• Tested experience collaborating across functions in a fast-paced environment
• Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Nielson) and retailer-specific platforms
• Growth mindset with strong ownership and execution discipline
• Strong communicator and problem-solver
• Collaborative team player
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - Geo
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
Circana
Nielson
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