Business Development Representative

Join the Market Leader in Electric Power Data and Analytics Solutions

The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.

Be a part of our successful, growing business during international transformation.

Position Summary

The Business Development Representative (BDR) is responsible for driving top-funnel new business for the sales team within the North American electric power industry. You will conduct market research, identify and contact prospects, and qualify opportunities to connect our sales team with senior-level decision-makers. As the first point of contact for our target accounts, you will play a vital role in building rapport and leaving a lasting impression of the Yes Energy brand.

Position Details

• Salary range:  $68,000 - $95,000 plus commission; Potential OTE: Up to $128,000 depending on experience
• Location: Boulder, CO 
• Full-time
• Hybrid
• Reporting to: Business Development Representative Manager
• Travel requirements: Up to 5%
  

Primary Responsibilities

• Pipeline Generation: Generate high-quality pipeline through outbound prospecting (calls, email, LinkedIn, creative outreach)
• Market Prospecting: Identify and engage key decision-makers across energy companies, traders, IPPs, utilities, and financial firms
• Lead Conversion: Develop and generate Sales Qualified Leads (SQLs) by following up on marketing-generated leads and inbound requests.
• Strategic Prospecting: Partner with Account Executives to identify and research key players within target accounts to stimulate new opportunities.
• Discovery: Conduct high-level discovery conversations to uncover business needs and educate reps on potential opportunities.
• Relationship Management: Become a trusted resource by having value-based discussions and building productive relationships with prospects.
• Data Integrity: Update lead scoring and prospect interactions in Salesforce.com to ensure efficient and accurate lead management.
• Pipeline Collaboration: Work closely with the sales team to plan and execute strategies that meet or exceed pipeline goals.
• Performance Reporting: Prepare weekly, monthly, and quarterly reports of sales results for leadership.
• Subject Matter Expertise: Continuously build industry knowledge to become a subject matter expert in the electric power sector.
  

Minimum Qualifications

• Four-year college degree or equivalent professional experience.
• Minimum of two years’ experience in a new business sales or business development role.
• Minimum of two years’ experience working in SaaS for Energy Markets.
• Minimum of two years’ experience in the Power Energy Industry, specifically calling on Executive and C-Level prospects.
• Proven history of over-quota sales achievement and successful B2B negotiations.
• Demonstrated experience using Salesforce CRM or similar tools for lead management.
  

Key Competencies & Preferred Qualifications

• Sales Execution: Skilled at leading discovery conversations to uncover high-potential leads and advance deals through the pipeline.
• Energy Industry Understanding: Foundational knowledge of ISO/RTO markets, grid operations, and the specific needs of energy market participants.
• Effective Communication: Excellent verbal and written skills, with the ability to tailor messaging for technical users and executive sponsors.
• Stakeholder Focus: Rooted in active listening and proactive communication to deliver outcomes aligned with prospect needs.
• Prioritization & Time Management: Ability to manage competing demands, meet deadlines, and adapt plans as priorities shift.
• Team Focus: A collaborative mindset with a commitment to shared accountability and supporting the broader sales team's success.
• Problem Solving: Ability to apply structured thinking to break down complex prospect challenges and propose practical solutions.
• Curiosity: Highly motivated to learn and grow within the dynamic electrical power industry.

At Yes Energy, we value connecting directly with candidates. We kindly ask that third-party recruiters and agencies not submit resumes, as we are not open to external recruiting partnerships.

ABOUT YES ENERGY

Overview

Yes Energy delivers real-time market data and electric power trading decision solutions.  Over 1,000 market participants use Yes Energy solutions daily.  The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers.  Yes Energy has a team of over 350 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand, Tokyo, Japan; and Bucharest, Romania.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop our solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

• We love innovation and solving tough challenges;
• We are “high standards people” who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company;
• We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;
• We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area.  This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways; 
• We are constantly growing. Professional development happens every day and every year.

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.