At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?
At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on
challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you.
Role Overview:
We are hiring a Business Development Representative to join our North America team, focused on Adestra, a leading platform empowering marketers to deliver impactful, personalized multi-channel communications. We are looking for someone who has a strong understanding of prospecting into mid-market & enterprise space, cold calling, social selling, and creative outreach. The ideal candidate has a track record of consistently hitting quota in an SDR/BDR or closing role for the last 1-2 years.
Responsibilities:
- Represent Adestra’s product and services with a deep understanding of its value for North American marketers.
- Proactively seek new leads and business opportunities, targeting mid-market and enterprise accounts in North America.
- Use CRM, sales engagement platforms, cold calling, emailing, and social selling to generate new sales opportunities.
- Set up meetings or calls between potential customers and sales executives.
- Manage and maintain a pipeline of interested prospects, collaborating with sales executives for next steps.
- Identify best practices to refine Upland’s lead generation playbook for the North American market.
- Identify opportunities for Upland Audience Engagement to solve prospects’ needs, especially in the context of MarTech integrations (e.g., CRM, CDP, audience development tools).
- Collaborate with internal teams to refine messaging and maximize value in every interaction.
Requirements:
- 1–2 years of full-time BDR/SDR or previous sales experience, ideally in North America.
- Proven track record of quota attainment.
- Experience in sales development of marketing technology (MarTech) tools is required.
- Strong understanding of the email and multi-channel marketing space, including key players and competitors.
- Familiarity with Software Sales SaaS platforms and modern prospecting techniques (cold calling, social selling, lead nurturing, and intent focused outreach).
- Ability to leverage data aggregation and segmentation tools to deliver the right message at the right time.
Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit
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