Business Development Manager

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Scope of Position

The Business Development Manager (BDM) is responsible for driving demand and securing specifications for Bradley products by engaging key decision-makers, including architects, interior designers, engineers, and building owners. This role leads strategic business development initiatives within a defined market vertical or geographic region, aligning with corporate goals to grow brand awareness, increase specification volume, and support profitable sales growth.

This position reports to VP of Business Development and Strategy. This role is remote and supports our Bradley location in Menomonee Falls, WI.

Primary Job Duties and Responsibilities

• Strategic Execution
  • Develop and execute business development strategies that align with corporate objectives and reduce channel conflict.
  • Identify and prioritize high-value projects and accounts using tools like Dodge Analytics and CRM platforms.
  • Deliver continuing education presentations (CEUs) to specifiers to build thought leadership and product preference.
• Specification & Sales Collaboration
  • Partner with manufacturer reps, BDMs, and sales teams to drive specification wins and ensure follow-through to quoting and conversion.
  • Support reps in quoting Bradley specifications and navigating the bid/spec process.
  • Collaborate with local Architectural Design (AD) reps to maximize regional impact.
• Market Intelligence & Product Input
  • Provide insights to Product Management on market trends, competitive activity, and unmet customer needs.
  • Support new product development and launches through collaboration with Marketing and Product teams.
• Relationship Development
  • Build and maintain strong relationships with architects, engineers, contractors, and other key stakeholders.
  • Leverage marketing tools and presentations to effectively communicate Bradley’s value proposition.
• Performance & Reporting
  • Achieve defined KPIs and regularly report progress toward goals.
  • Manage allocated budget responsibly and efficiently.
• Technology & Tools
  • Utilize CRM systems (e.g., Salesforce.com) and construction intelligence platforms (e.g., Dodge Analytics, Construct Connect) to manage opportunities and pipeline.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Architecture, Engineering, or related field.
• 5+ years of experience in sales or business development within the building products or related industry.
• Proven success in securing specifications and building relationships with design professionals.
• Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products preferred.
• Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums is a plus.
• Strong understanding of the construction and bid/specification process.
• Willingness to travel up to 60%.
• Proficiency in Salesforce.com and construction intelligence platforms highly preferred.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
• Punctuality and dependability.
• Ability to be flexible and adapt to changing work priorities and stressful conditions.
• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
• Maintain productive and collaborative relationships with other Watts employees.
• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions:

While performing the job duties, you will be working remotely in an office environment. You may be required to occasionally travel to and work in the office at the [insert office] location for meetings, trainings, or as otherwise required by Company management.

Physical Requirements: Specific physical abilities required for this position include, but are not limited to:

• Ability to remain seated at a desk or workstation for extended periods.

• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.
• Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

• Ability to read documents, use a computer, and perform data entry tasks.
• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

• Ability to operate standard office equipment such as computers, printers, phones, and copiers.
• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

#LI (Remote)

Watts in it for you:

Please note that the following benefits apply only to permanent roles and do not apply to internship roles.

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.