Drive expansion of XBorg's engagement platform into traditional sports leagues by leveraging existing relationships and developing go-to-market strategies.
At XBorg, we're transforming how digital experiences are created and delivered. We empower organizations to build more immersive and personalized experiences for their communities, unlocking new forms of engagement, opportunities, and rewards based on digital activities and interactions.
After establishing ourselves as the leading infrastructure provider in esports, with our flagship FanBase product being used by some of the largest teams in the world like Team Liquid, Ninjas In Pyjamas, Team BDS, JDG, and more.
Having raised over $9M in community funding and successfully launched our XBG token, we're scaling our team to bring our engagement infrastructure to new verticals.
Role Overview
We're seeking a Business Developer with proven experience in traditional sports to drive our expansion beyond esports into major sporting leagues and clubs. You'll leverage your established relationships within football, basketball, rugby, Formula 1, and other mature sports markets to position XBorg as the next-generation fan engagement platform for traditional sports organizations.
Key Responsibilities
- Develop and execute a go-to-market strategy for penetrating traditional sports markets (Football, Basketball, Rugby, F1, etc.)
- Leverage existing relationships with clubs, leagues, and sports marketing agencies to secure high-profile partnerships
- Collaborate with product teams to ensure platform features meet the unique needs of traditional sports fans
- Represent XBorg at major sports industry conferences, summits, and club meetings to educate traditional sports stakeholders on digital engagement opportunities
Required Skills and Experience
- 5+ years of experience working within professional sports organizations, leagues, or sports marketing agencies
- Direct relationships with decision-makers at clubs and leagues in Football, Basketball, Rugby, Formula 1, or other major sports
- Proven track record of closing commercial partnerships, sponsorship deals, or technology implementations with sports organizations
- Deep understanding of sports business models, fan behavior, and the commercial landscape of professional sports
- Experience with digital transformation projects in traditional sports settings
- Ability to translate innovative technology solutions into language that resonates with traditional sports executives
- Strong commercial acumen and negotiation skills
- International experience and relationships preferred, given global nature of major sports
- Familiarity with fan engagement technologies and web3 is a plus
Our Offer
- An exciting opportunity to be part of a well-funded startup revolutionizing the gaming & esports industry
- Competitive salary, including a token incentive package
- Weekly gaming sessions with our team and community members
- Bi-yearly team retreats and financial support for attending conferences and events of interest
- A flexible remote work environment
XBorg is a spin-off from SwissBorg and today a fully independent company. While we remain a sister company and are very close to the SwissBorg team, you are applying for a position at XBorg.
Top Skills
Web3
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
The Commercial Account Executive will lead strategic sales activities, manage customer accounts, and ensure product adoption while developing new business opportunities.
Top Skills:
Application Lifecycle ManagementGitSoftware Development Tools
Cloud • Security • Software • Cybersecurity • Automation
The Senior Cloud GTM Specialist develops and executes go-to-market strategies for cloud products, capturing market feedback, and ensuring cross-functional collaboration. This role emphasizes customer acquisition and retention through effective initiative execution.
Top Skills:
Cloud ComputingDevOps
Artificial Intelligence • Big Data • Healthtech • Machine Learning • Software • Biotech • Pharmaceutical
The Senior Account Manager will drive revenue growth, manage accounts, and develop new business in biotech and pharmaceuticals.
Top Skills:
Computational Chemistry Software
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
