Broadband Integrated Marketing Manager – Transition Support

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As an Integrated Marketing Manager, you will be responsible for creating Marketing strategies for T-Mobile's Broadband products and segments across the consumer experience. This role leads the integration and transition of marketing data systems, ensuring smooth workflows, stakeholder alignment, and clear documentation. It drives the connection between marketing platforms and media activation, guaranteeing timely, accurate data for campaigns. Collaborating across data engineering, platforms, and media teams, it automates audience segments, pricing logic, and feedback loops for real-time execution. The position also provides support for audience strategy, enabling compliant segmentation and activation. It handles data delivery across multiple cross-functional teams, refines dynamic pricing capabilities, and streamlines omnichannel flows for speed and efficiency. Lastly, it champions governance best practices, maintaining clear documentation and implementing data hygiene and standards across all systems.
This is a hybrid position required to be in-office at least 3 days a week.

MarTech Integration & Transition Support

• Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination.

• Lead integration of marketing systems with media activation platforms, including but not limited to DSPs, paid social (Meta, LinkedIn, TikTok, etc.), Google Ads, and programmatic platforms, ensuring accurate and timely data delivery for campaign activation.

• Collaborate with platform, data engineering, and media teams to ensure marketing data flows—such as audience segments, pricing logic, and performance feedback loops—are automated, accurate, and aligned with campaign execution needs.

• Ensure seamless connection between first-party data systems (CRM, CDP, etc.) and media platforms to enable audience targeting, suppression, and real-time personalization.

Audience Strategy & Campaign Support

• Provide subject matter expertise (SME) consultation to audience and campaign teams in support of CRM and contextual marketing initiatives.

• Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines.

• Own signal quality + server-side measurement (CAPI/enhanced conversions, dedupe, event schema, monitoring).

• Own audience taxonomy + governance across CDP/CRM → media (including suppression, sequencing, QA gates).

• Automate and operationalize audience segment delivery and refresh cycles to key platforms (DSP, paid social, search, email, SMS) for faster speed-to-market.

• Build and maintain an audience framework (taxonomy, lifecycle stages, eligibility rules, suppression logic) to support paid media and CRM programs.

• Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies.

Data Enablement & Delivery Coordination

• Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met.

• Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms.

• Automate and streamline data flows to prioritized media platforms (e.g., social, programmatic, email, SMS) to enhance operational efficiency and speed-to-market.

• Drive the connection between first-party data platforms (CRM/CDP) and media/activation platforms to enable targeting, suppression, and personalization across channels.

• Bridge the gap between marketing strategy and technical implementation by educating teams on how marketing platforms leverage data from a privacy and compliance perspective.

• Illustrate how marketing strategies come to life across our tech stack through workflows visualizing each touchpoint.

Governance & Best Practices

• Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding.

• Create and maintain end-to-end workflow documentation and system maps that show how data and campaigns move through the stack.

• Set operational standards for reliability (data freshness, accuracy, SLAs), monitor integrations, and troubleshoot issues to protect live campaigns.

• Ensure privacy-safe data use by embedding compliance into audience creation and activation (consent, PII handling, platform policies).

• Own server-side measurement and signal quality (e.g., CAPI/enhanced conversions), including event schema/standards, deduplication, monitoring, and ongoing optimization.

• Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing system

Education and Work Experience:

• Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent. Master’s or advanced degree preferred

• 4+ years in marketing technology, integrated marketing, or marketing operations roles

• Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams

• Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines

• Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks.

• Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies

• Exceptional project management skills, with an ability to translate complex requirements into actionable plans

• Excellent communication and collaboration abilities—especially across marketing, data, and tech teams

• Experience working on broadband, telecom, or subscription-based services preferred

• Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred

• Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred

• At least 18 years of age and legally authorized to work in the United States

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ345985¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
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