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Instrument is a digitally native design and technology company built to help brands unlock their full potential. Since 2005, our team of makers, thinkers, and storytellers has partnered with leading brands like Google, Nike, Uber, ŌURA, and Eventbrite to craft digital experiences that create impact and drive results.
Unlike traditional agencies, we don’t just design—we build. Our work lives at the intersection of taste and technology, powered by curiosity, thoughtful curation, and a commitment to delivering the most fitting solution for every brief. We bring this to life across three core offerings: Brand, Marketing, and Product.
As a member of our freelance network, you’ll collaborate with our teams to bring bold ideas to life—whether launching new brands, building digital products, or shaping experiences that move people. We welcome collaborators from all backgrounds and experiences who share our curiosity, creativity, and care for craft.
We believe great work comes from diverse perspectives and shared purpose. If you’re passionate about learning, experimenting, and making work that matters, we’d love to hear from you.
We’re looking to connect with versatile freelance Brand / Visual Designers to join our extended creative bench. This isn’t for one specific project — it’s an opportunity to partner with us on future brand engagements across a wide range of clients and industries.
You’re a designer who can build powerful visual systems from initial concepts through multi-channel application. You create distinctive visual identities, design systems, graphic toolkits, brand guidelines, and integrated campaigns that express the true essence of a brand.
You think expansively about how to create multi-faceted, resilient systems that evolve over time and across touchpoints. You get equally excited about evolving an established brand as you do building something entirely new from the ground up.
You’ll work on focused, collaborative teams alongside strategists, writers, producers, and developers. Collaboration isn’t a buzzword here — you’ll partner closely with colleagues and clients with diverse perspectives and expertise to create thoughtful, enduring work.
What You'll Do
- Build brand identities and systems, as well as connect guidelines to applications across channels
- Understand our clients’ needs—learning the boundaries of their brands—while pushing them into new territories
- Translate brand strategy into powerful visual identity systems from start to finish with a flexible, channel agnostic approach
- Take ideas from concept to build ready assets, employing sharp typography and graphic design
- Work on a multi-disciplinary team in a highly collaborative environment with diverse perspectives and expertise
- Embrace challenges and inspire new ways of thinking and approaching design problems
What You'll Bring
- Experience building brand identities and systems, with a proven track record of delivering complex projects that meet client goals and are successful in form and function
- Demonstrated experience shipping exceptional visual work, with your role clearly defined on each project in your portfolio
- Experience working on cross-disciplinary teams
- Ability to move quickly to prove out ideas
- Strong understanding of current industry tools with the ability to adapt to new technologies
- Strategic problem solving skills and the capacity to distill complex information into meaningful concepts, ideas, and designs
- Strong written and verbal communication skills
Pay Range
- The expected pay range for this role is $65-103 per hour , but will depends on the level in which you are engaged
- Our company has three regional pay bands that it adheres to depending on your location, we reference them as US 1, US 2, and US 3.
- US 3 is our base pay. Examples of cities in US 3 are Portland, Houston and Miami.
- US 2 pay is 7.5% higher than US 3 to meet the market rates. Examples of cities in US 2 are Los Angeles, Chicago and Seattle.
- US 1 pay is 15% higher than US 3 to meet market rates. Examples of cities in US 1 are Brooklyn and San Francisco.
- If you are curious which region you are in, please apply and get connected with our recruiting team!
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
