Brand Strategist, Business Marketing

Ibotta is seeking a Brand Strategist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role sits at the intersection of brand strategy, creative development, and consumer insights, ensuring our brand shows up consistently and effectively across all touchpoints. By joining us, you will be stepping into an exciting, dynamic role within our growing B2B Marketing team.

As the Brand Strategist, you will lead the development of customer-first strategies that bring Ibotta’s biggest brand moments to life. You’ll focus on shaping our day to day brand expressions and executing large, complex, cross-functional campaigns — ensuring every initiative delivers outsized value for Ibotta and ladders up to our broader brand and business goals.

The ideal candidate is a strong project manager, cross-functional collaborator, and strategic storyteller who is passionate about building impactful marketing programs that drive awareness and revenue opportunities.

This position is located in Denver, Colorado as a hybrid position, requiring 3 days in office. In-office hybrid days are Tuesday, Wednesday, and Thursday. Candidates must live in the United States.

What you will be doing:

The person in this role will report to the Head of Brand and work closely with them to ensure alignment with brand positioning and strategy.

• Steward brand strategy for Ibotta and how the brand is brought to life

• Ensure cohesive messaging and visual alignment across brand assets; Partner closely with cross-functional marketing and sales teams to ensure cohesive execution.

• Support development and delivery of integrated marketing campaigns across digital, social, retail, influencer, experiential, and PR channels

• Monitor trends, competitive activity, and category news to inform strategy

• Manage timelines, creative briefs, cross-functional alignment, and campaign execution

• Assist in developing brand messaging, content needs, and storytelling frameworks

• Manage timelines, creative briefs, cross-functional alignment, and campaign execution

• Assist in developing brand messaging, content needs, and storytelling frameworks

• Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision-making.

• Help develop content best practices & scalable processes based on proven results. Work with cross-functional teams on the ongoing development of Ibotta’s B2B content calendar.

• Champion new ways of working by integrating AI into the creative process. Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done.

• Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation. Set the quality bar by showing, not just telling.

What We Are Looking For:

• 2-4+ years of experience in integrated marketing, brand marketing, growth marketing or product marketing.

• Bachelor’s degree or equivalent experience

• Demonstrated success leading large, complex, high-visibility campaigns in fast-paced environments.

• Outstanding storytelling and brief-writing skills rooted in audience insights and clear strategic thinking.

• Proven operational instincts, with the ability to identify gaps, improve processes, and drive clarity across stakeholders.

• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways, including influencing up.

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel

• Excellent organizational and time-management skills with the ability to manage multiple projects simultaneously.

• Team player with strong communication skills and the ability to collaborate effectively across teams.

• Self-starter and creative thinker who is always looking to improve upon existing processes and ways of working.

• Proven analytical skills with the ability to tell a compelling story and make actionable recommendations.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $80,000 - $90,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. 

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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