Brand Marketing Manager II, Sling TV

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
The Sling Brand Marketing team is accountable for driving the brand strategy, planning, messaging, and consistency across the marketing organization. A significant component of brand marketing involves the design and execution of experience plans. These campaigns are used to create a strong brand halo that improves perception and ultimately drives new customer acquisition.
Key Responsibilities:

• Lead annual brand strategy and planning, including narrative development, communication architecture, positioning refinement and cross-channel messaging frameworks to ensure consistent brand expression across the organization
• Oversee holistic communication and journey strategies, including free-to-paid and paid-to-free pathways, designing messaging and value articulation that drive conversion and lifetime value
• Lead major Brand TV and Online Video advertising initiatives, including creative brief development, end-to-end creative production oversight, business case modeling and performance forecasting, creative testing and insights integration, stakeholder alignment and cross-functional reviews and ongoing in-market reporting, iteration, and performance optimization
• Manage cross-functional agency partners, facilitating strategic direction, feedback cycles, and operational workflows to deliver high-quality output and performance accountability
• Develop strategic messaging, claims and product value articulation in partnership with Consumer Insights, Legal and Product Marketing teams to drive relevance, differentiation and competitive distinctiveness
• Own budget planning and financial stewardship for assigned brand initiatives, including forecasting, tracking, pacing and identifying investment efficiencies.
• Manage and develop a small team of brand marketers and/or cross-functional workstreams; cultivate strong collaboration, mentorship and performance accountability

Skills, Experience and Requirements
Education & Experience:

• Bachelor's degree in marketing, advertising, business, communications, or related field
• Minimum 7+ years of experience in brand marketing, integrated campaign development or brand strategy, preferably within consumer subscription services or entertainment categories
• Minimum 3+ years of people leadership or team management experience, including coaching, delegation, performance management and talent development

Skills and Qualifications:

• Demonstrated success leading integrated marketing campaigns, from strategic brief through creative execution and in-market performance measurement
• Proven ability to influence and collaborate across cross-functional partners including Consumer Insights, Product, Programming, Finance, Legal, PR, and Media
• Strong analytical capabilities with experience using data and insights to inform strategy, creative decisions, and ongoing optimization
• Exceptional communication and executive presence, with proven ability to present and defend strategic recommendations to senior leadership
• Highly organized, adaptable, and able to thrive in a fast-paced environment with multiple simultaneous priorities and aggressive timelines

Visa sponsorship not available for this role
Salary Ranges
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )