Brand Marketing Manager, Creator & Culture Partnerships

At Tilt (formerly Empower), we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond outdated credit scores, using over 250 real-time financial signals to recognize real potential. Named among the next billion-dollar startups, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

Tilt is redefining who counts as a “creator.” For us, it’s anyone with a voice, audience, or point of view powerful enough to move others, from digital influencers and bloggers to customers and community leaders. We’re looking for a brand marketer who can identify, nurture, and recruit these voices to bring Tilt’s mission and product innovations to life across culture.

This role sits at the intersection of talent partnerships, brand marketing, and creative strategy. You’ll spot emerging creators and cultural moments before they peak, craft ideas and launch campaigns that connect our brand to them authentically, and measure the impact of these partnerships on the business. You’ll turn partnerships into brand equity and help Tilt show up in culture in a way that feels soulful, intelligent, and unwavering.

• Talent management: Identify, recruit, and contract creators to authentically tell Tilt’s story and reflect our mission and values. Build scalable talent pipelines, negotiate deals, and steward long-term partnerships that deliver strategic brand and business value.

• Insights-based ideation: Turn social trends, consumer insights, and audience behaviors into bold, memorable campaign concepts that express our key points of difference and bring our products to life.

• Direct-response ad creative: Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term conversion.

• Brand-response ad creative: Collaborate with creators and the growth marketers to produce, test, and iterate on high quality direct-response creative that aligns with our messaging strategy and optimizes for short-term engagement and brand preference.

• Campaign measurement: Use data to demonstrate impact beyond views and likes. Define business-aligned KPIs and translate campaign performance results into actionable learnings.

• Project management: Lead creative projects end-to-end — from concepting and resourcing to timelines, stakeholder coordination, and delivery — ensuring work launches on time and on brief and drives measurable impact.

• Stay on the bleeding edge: Spot cultural trends, emerging platforms, and rising creator voices that speak to Tilt’s audience. Identify substacks, podcasts, communities, and formats our audience follows. Surface the best opportunities, and proactively share them with the team.

• Build relationships: Cultivate genuine connections with creators, influencers, trendsetters, and other talent who align with Tilt’s audience and values. Turn relationships into strategic opportunities and long-term creative advantages.

• Education: Bachelor’s Degree in marketing or a related field

• Experience: 5+ years of brand or influencer marketing experience at a brand with storytelling in its’ DNA, talent agency, or branded content publisher

• Results Orientation: You have a demonstrated ability to drive customer growth through creator partnerships. You’re comfortable using data to show the impact of your work. You go beyond superficial metrics like views and likes, utilizing metrics that tie to business outcomes, such as conversion rates, CAC, or ROAS.

• Problem Solving: You see around corners, anticipating and solving for potential challenges before they arise. When the unexpected happens, you move with urgency to address it.

• Initiative & Accountability: You regularly go beyond the obvious approach, pushing the boundaries of what is possible with creators, and remaining accountable to the outcomes.

• Flawless Execution: You strive for excellence, bringing it out of your internal collaborators and creator partners, ensuring all outputs are executed to the highest standards.

1. Initial recruiter call: A conversation to learn about your experience and what you're looking for in your next role.

2. Hiring manager interview: A deeper discussion about your background and approach to solving challenges.

3. Skills panel: Meet with Tilt team members to discuss your expertise and problem-solving approach through real-world scenarios.

4. Leadership conversation: A conversation with a leader to discuss our mission and how you could contribute to it (and how we can help you achieve your career goals along the way).

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.