Brand Marketer

Company Description

Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Role Description

At Phantom, we’re making crypto more accessible, intuitive, and secure for millions of users. As our Brand Marketing Manager, you’ll play a key role in shaping how the world experiences Phantom, driving brand awareness, credibility, and affinity through high-impact marketing campaigns. You’ll lead strategic initiatives that break through culture, create emotional connections with our audience, and reinforce Phantom as the premier next-generation consumer finance platform.

You will partner closely with internal teams—including product, growth, social, and comms—as well as external partners including creative, media, and experiential agencies to produce work that breaks through in culture, creates emotional connections, inspires action, and elevates the perception of Phantom as a leading finance brand.

You will be working on projects across brand, product, partnerships, paid media, content, influencers, PR, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale.

Responsibilities

• Define and guide Phantom's core brand strategy, including positioning, architecture, and key narratives.

• Develop and execute world-class brand campaigns that drive awareness, engagement, and adoption of Phantom, ensuring creative excellence and strategic alignment.

• Craft compelling creative briefs grounded in insights, data, and audience understanding to guide high-impact storytelling and activations.

• Manage external agencies and creative partners to produce campaigns and brand activations that set Phantom apart in the crypto space and beyond.

• Monitor and analyze cultural, industry, and consumer trends to identify opportunities for Phantom to engage authentically and meaningfully with key audiences.

• Ensure brand consistency and integrity across all marketing materials, activations, and partnerships.

• Leverage data and insights to measure brand marketing effectiveness, optimizing strategies for continuous improvement.

Qualifications

• 8+ years of experience in brand marketing, advertising, or a related field, ideally within fintech, crypto, or consumer tech.

• Proven track record of developing and launching successful brand campaigns that drive awareness and engagement.

• Deep understanding of cultural trends, audience behaviors, and the ability to translate insights into impactful marketing strategies.

• Experience working cross-functionally and managing external agencies to bring creative visions to life.

• Excellent communication and storytelling abilities to convey product benefits effectively

• Passion for crypto, web3, and the future of decentralized finance (or a willingness to learn and immerse yourself in the space).

Why Work with Us

Opportunity

We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets.

There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience!

• First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.

• Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.

• We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.

Benefits

• Competitive salary and equity

• Comprehensive insurance (medical/dental/vision) — 100% covered

• Stipend for your ideal remote set-up

• Flexible hours and a supportive remote environment

• Unlimited vacation: Take time when you need it (and we really mean it!)

• 401(k) retirement plan

• Monthly wellness benefit

• Weekly meal benefit

• Global off-sites

We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.