Brand Manager

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.

n alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.

FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company’s mission of reshaping financial services for underserved communities.To gain deeper insights into FairMoney’s pivotal role in reshaping Africa’s financial landscape, we invite you to watch informative .

Job Description:

 As a Brand Manager at FairMoney, you will be responsible for developing and executing brand strategies to enhance visibility, market positioning, and customer perception. You will work closely with cross-functional teams, including marketing, product, and customer experience, to ensure brand consistency across all touchpoints. Your role will involve managing campaigns, analyzing market trends, and ensuring that all branding efforts align with FairMoney’s goals and target audience.

Key Responsibilities:

• Develop and implement brand strategies that strengthen FairMoney’s market positioning and customer engagement.
• Oversee the creation and execution of marketing campaigns, ensuring consistency in messaging, tone, and brand identity across all channels.
• Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.
• Collaborate with internal teams, including design, content, and product marketing, to ensure brand alignment in all communications and customer touchpoints.
• Manage partnerships, sponsorships, and collaborations that enhance brand awareness and credibility.
• Track and analyse brand performance metrics, customer perceptions, and campaign effectiveness, providing insights for continuous improvement.
• Ensure compliance with brand guidelines across digital, social media, and offline marketing efforts.

• Minimum of 3–5 years of experience in brand management, marketing, or a related field.
• Proven experience working in fintech, financial services, banking, or a related industry.
• Strong understanding of brand positioning, market research, and campaign execution.
• Excellent communication and strategic thinking skills, with the ability to drive brand growth and engagement.
• Proficiency in digital marketing, social media strategy, and branding tools.
• Ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment.

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Hybrid Work Model
• Training & Development Programs

Recruitment Process:

1. Screening call with a member of the Talent Acquisition team.
2. Interview with the Managing Director and Director of People and Culture.