Lead brand awareness campaigns, co-branding, solution positioning, and brand standards. Manage cross-functional promotional efforts, vendor relationships, and market research. Use generative AI to scale governance, optimize workflows, prototype copy, and analyze performance to improve brand visibility.
In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade's brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines and market research. As a skilled project manager on the Communications Team, this role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade’s visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows and maintain a consistent brand presence.
Candidates should be comfortable working remotely from anywhere within the US, across all US time zones.
Primary Duties
- Awareness Efforts: Lead the development and execution of brand awareness campaigns and promotional initiatives. Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution. Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
- Solution Business Partner: In coordination with cross-functional stakeholders, support new business solutions (e.g. Assist, Turnkey) by developing positioning and supporting promotional activities. Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
- Co-branding: Serve as the primary point of contact for all co-branding inquiries. Evaluate requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
- tandards: Help define and implement brand guidelines. Oversee incoming brand requests and optimize workflows. Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
- Research: Assist in brand awareness research and pulse monitoring efforts. Gathering quantitative and qualitative evidence to inform key communication decisions.
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 5-7 years of experience in brand management, partnership marketing, or related role
- Experience managing vendor relationships and external partnerships
- Demonstrated knowledge of brand management principles and best practices
- Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
- Strong project management skills with ability to handle multiple initiatives simultaneously
- Excellent written and verbal communication skills
Preferred KSA's:
- Exceptional attention to detail and quality control
- Strong analytical and problem-solving abilities
- Ability to work independently and manage competing priorities
- Cross-functional collaboration and relationship-building skills
- Creative thinking with business-minded approach to brand challenges
- Experience in health care, technology, or B2B industries preferred,
- Experience working with Monday.com
- Knowledge of digital asset management systems
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
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