Lead the brand team at US Mobile, developing brand guidelines and assets for marketing campaigns, while collaborating with external agencies.
US Mobile sells lines to ATT/TMO/VZO at wholesale prices, with international roaming, pooled / family plans, and dual sim (carrier switching) -- no deadspots. Think Mint Mobile and Google Fi, but cheaper and more features. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good."
We make $150M in ARR and over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc. We're also < 90 person startup, and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!)
After 10 years in the game and establishing a cash-flow positive service, we're working with an amazing, reputable rebrand agency (COLLINS) for our new look and strategy to acquire our next 1M+ lines. You'll join as the most senior Brand IC to push this bar higher, define our brand guidelines, and create assets potentially seen on a Superbowl Ad, commercials, social media, etc. Our brand is non-corporate, and close to / champions real users.
Your work includes
- Impeccable visual skills in type, color theory, textures, grid systems, etc.
- Iterate with external agency on new brand assets and guidelines. They’ll propose a few concepts, you'll push the bar higher. (Aug and on)
- Create Brand Extensions for Landing Pages, Digital & Physical Ads, Emails, Video Thumbnails, Campaigns, Assets for App Experiences.
- Create Internal Brand Guidelines with/for your Brand Team to follow
- Lead the Brand team towards consistency and adherance towards Brand Guidelines.
Responsbilities
- Grow and manage your Brand Team. (Brand IC's, possibly Copywriters)
- Complete requests from Growth Campaigns, Marketing / Landing Pages, Advertising.
- Care about high quality on high-impact, high-exposure projects.
- Lead is a shepherd for consistency and unified creative direction for Brand. Enforce guidelines post-COLLINS. Manage creatives to make awesome deliverables across touchpoints: digital ads, physical ads, commercials, OOH, etc.
- Bonus: Experience in Growth Campaigns, can advise where to spend marketing dollars for best ROI. Experience directing commercials.
Design Team
- 1 Product Design Lead (Remote)
- 3 Product Designers (Remote, 2 NYC)
- 1 Brand Designer (Remote)
- 2 Staff/Senior Product Design (Hiring)
- 2 Staff/Senior Brand Design (Hiring)
Benefits/Perks
- Annual Offsite to hack & meet the team. 2024 Japan. 2025 Hawaii.
- $100/mo USM credit for your phone / family / friends etc
- Gym Reimbursement
- Flexible PTO
- Medical, Dental, and Vision Plans
Think you could be a great fit? Apply to learn more!
Top Skills
Color Theory
Grid Systems
Textures
Type
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