The Brand Design Lead will shape brand identity, create guidelines, manage a designer, and lead a brand refresh while ensuring visual consistency and collaboration across teams.
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
We’re looking for a Brand Design Lead to shape and steward the future of our brand identity. As a growing mobile app startup, we need a design leader who can seamlessly blend conceptual thinking with hands-on execution. This role is perfect for a strategic yet detail-oriented designer who thrives in a fast-paced environment and wants to make a lasting impact on how our brand is experienced by millions of users.
You’ll be responsible for defining and maintaining the uniformity of our visual brand expression across all touchpoints, creating brand guidelines, and leading an upcoming brand refresh. You’ll manage and mentor a designer on your team while also rolling up your sleeves to produce high-quality design work yourself. Over time, you’ll help scale and expand the design team as our business grows.
Areas of Responsibility
- Brand Leadership: Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms.
- Brand Guidelines: Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization.
- Brand Refresh: Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision.
- Design Execution: Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer-facing materials.
- Team Leadership: Manage, mentor, and grow the design team.
- Cross-Functional Collaboration: Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints.
- Creative Strategy: Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction.
Requirements
- 8+ years of professional design experience, with at least 2–3 years in a senior or lead role.
- Proven experience building and evolving brand identities at a high-growth company, preferably in tech, mobile apps, or consumer products.
- Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems.
- Proficiency in design tools (Figma, Adobe Creative Suite, etc.).
- Experience managing and mentoring designers, with an interest in building and scaling teams.
- Strong understanding of visual design principles, typography, and storytelling.
- Ability to thrive in a fast-paced startup environment and balance strategic vision with hands-on execution.
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Top Skills
Adobe Creative Suite
Figma
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