B2B Product Marketing Lead

ClassDojo's goal is to accelerate humanity’s progress, by giving every child on Earth an education they love.

We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

ClassDojo is beloved by teachers, families, and kids. Now, we’re expanding our presence at the district level. As the Product Marketing Lead for ClassDojo for Districts, you’ll shape how district and school leaders perceive, adopt, and partner with ClassDojo at scale. You’ll own go-to-market and positioning strategy, lead full-funnel campaigns that shift perception and deepen engagement, and enable Sales and SDR teams with compelling messaging, clear narratives, and standout collateral that drive conversions.

This is a high-impact, cross-functional role at the heart of our district growth strategy. YYou’ll work closely with Sales, SDR, Product, Creative, Content, Demand Gen, and Success to shape how ClassDojo is understood and adopted by districts nationwide. You’ll help set the standard for how we launch, scale, and position new products—and play a key role in reaching our next 1,000+ district partnerships.

• Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns

• Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform

• Own go-to-market strategy for 2–3 new district-facing features each year, partnering closely with Product, Sales, and Success

• Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle

• Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates

• Design integrated campaigns across owned, earned, and paid channels—with clear goals and performance metrics

• Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders

• Establish structured feedback loops with Sales and SDRs to refine what’s working and where to iterate

• 8+ years of B2B marketing experience, including 2–3 years owning GTM or full-funnel outcomes

• Experience leading positioning, messaging, and campaign strategy at a high-growth company (ideally startup to scale-up)

• A strong track record of launching B2B features or products and delivering measurable business impact

• Owned campaigns and programs that directly drove revenue, with a track record of generating qualified leads

• Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging

• Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging

• Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages

• Operated in fast-moving, cross-functional environments—driving clarity, prioritizing well, and executing quickly

• Thrived in fast-paced, scrappy environments

• Experience in edtech, SMB SaaS, or community-driven products

• Familiarity marketing to multiple audience types (e.g., SMBs, school leaders, district administrators)

• Familiarity with district decision-making cycles and the competitive K–12 landscape

[1] Some more context:

- ClassDojo's $125m Series D (Forbes) and Sam’s note about it.

- ClassDojo is one of Y Combinator’s Top 100 companies

- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $188,000 - $222,000 (USD)

All other states in the US: $160,000 - $188,500 (USD)