b2b content marketing internship

We just opened 1 FREE seat for a B2B Content Marketing Intern.

*FREE = costs you nothing, pays you in skills, tools, portfolio – and commission.

Most B2B content is boring AF.

Generic LinkedIn posts. Fluffy blog posts with no substance. Everyone sounds the same.

You'll learn to create content that people actually want to read.

Here's what's broken about B2B content in 2025:

Companies hire writers to "make content." They publish blog posts nobody reads. They post on LinkedIn and get 3 likes. They wonder why content doesn't drive pipeline.

Meanwhile, the best B2B content? It teaches something real. It's useful. It's different across formats. And it actually drives signups and trials.

But nobody teaches you how to build that.

Not just "write blog posts." Not just "post on social." Not just "use AI to generate content."

But content systems. Strategy to execution. Cross-team collaboration.

So we asked ourselves:

What if we trained content marketers who understand that great content isn't just about writing – it's about building systems that work across the entire company?

We create content across 6 formats:

Blog – Long-form educational content that teaches GTM concepts and demonstrates expertise

Substack – Newsletter content for subscribers who want deeper insights

LinkedIn Posts – Thought leadership and conversation starters where our audience lives

X/Twitter – Sharp, concise takes that cut through the noise

Email Nurture – Sequences that educate prospects and move them through the funnel

Dealroom – Sales enablement content like battle cards, case studies, competitive positioning

Each format is different. Different length. Different tone. Different purpose.

You'll learn all 6. You'll own 2-3 deeply. And you'll see exactly which content drives signups, trials, and purchases.

But here's what makes this different:

You won't just write for external audiences. You'll be the content engine for the entire company.

Growth Marketing team needs content to share in earned media? You create it.

Partnerships team needs case studies for potential partners? You create it.

Product team just shipped a new feature? You explain it.

Experiments team got interesting results? You turn data into stories.

You'll work cross-functionally, gather insights from different teams, and turn them into content that works both internally and externally.

→ Weeks 1-2: Deep dive into Unstuck Engine, our audience, and our content strategy – learn the product, read all existing content, understand what resonates and why. This is your foundation.

→ Weeks 3-4: Trial period – you're creating your first content across 1-2 formats, working with other teams, learning what works, we're both deciding if this fits

→ Months 2-6: You're building content systems – owning editorial calendar, managing cross-team requests, coordinating content from strategy to publication, optimizing based on performance data

What you'll actually do:

Build content strategy (what content for which audience at which stage of their journey)

Create content plans (turn strategy into concrete topics, formats, and publishing schedule)

Manage editorial calendar (from plan to published, with deadlines and distribution across channels)

Work with cross-functional teams (gather insights from experiments, data, partnerships, product – turn them into content that works)

Create content for internal needs (Growth team needs something to share? Partnerships needs case study? You own the content creation process)

Write across 6 formats (adapt your voice and style for each – blog ≠ Twitter ≠ battle card)

Use AI as your research assistant (we use Claude for research and drafting, but you're the editor and strategist)

Track attribution (you'll have your own set of short links to see signups → trials → purchases from your content)

Optimize based on data (which topics perform? Which formats convert? Double down on winners.)

Interview customers and team members (gather real stories, real insights, not generic advice)

Learn continuously (you'll start with 2 weeks of deep dive, but real expertise comes from 6 months of creating and iterating)

Who Should Apply:

Recent graduates in Journalism, English, Communications, or Marketing. This works best with deep immersion - the more hours you put in, the faster you'll learn and ship. Some interns do 15-20 hours/week, others go full-time (40 hours/week). Full-time means you build more, learn faster, and see stronger results in 6 months.

Fair warning:

This isn't for everyone.

If you're not willing to spend 2 weeks learning before you start creating → This requires deep product and audience knowledge first

If you just want to "write whatever you want" → This is B2B, there's strategy behind every piece

If you think "AI writes, you publish" → AI assists with research and drafting, but you craft the message

If you want to "post and forget" → We track performance and optimize based on data

If you only want to write one format → You'll need to adapt across 6 different formats with different tones

If you prefer working alone → You'll be gathering information from different teams constantly

But if you want to learn how to build content systems (not just write posts), create B2B content that's actually useful (not generic fluff), work cross-functionally in a startup environment, use AI as leverage (Claude helps, you strategize), see exact impact of your work (attribution on signups and trials), and build skills that matter when everyone else is using the same AI tools – we should talk.

Because here's what we believe:

0% of valuable B2B content is generic.

0% of great content marketers just "write and hope."

100% of content that drives pipeline comes from strategy, execution, and iteration.

What happens after 6 months?

You complete the internship program and join our alumni network.

Top performers get considered for our Content Marketing Manager position (paid, equity, real role).

Either way, you leave with:

Experience building content systems (strategy → planning → calendar → execution → measurement)

Portfolio across 6 B2B content formats (blog, newsletter, LinkedIn, Twitter, email, sales enablement)

Real attribution data (signups, trials, purchases from your content)

Cross-functional startup experience (working with product, partnerships, growth, data teams)

AI-assisted content creation skills (top 1% approach that 99% of writers don't know)

Understanding of what makes B2B content actually work

The best content doesn't feel like marketing, it feels like help.

Ready to learn B2B content marketing that actually drives results?

Apply: Record a 1-minute video (phone quality is fine) explaining:

What excites you about B2B content marketing?

Find one piece of B2B content you loved recently (blog, LinkedIn post, tweet) and explain why it worked

Why you, why now, why this internship?

Send your video with the application: https://app.dover.com/apply/Unstuck%20Engine/e646e15f-25b6-4ea9-865a-ae58ae522067?rs=40116684

(And if finding that content feels like too much work? That's okay. Better we both know now.)

P.S. — Still reading? Good. Go find one great piece of B2B content. Read it. Think about why it works. Then record that video. We want people who can spot great content and understand what makes it effective, not just people who want to write.