Associate / Product Owner - Marketing Resource Management (MRM) Capabilities

Become a part of our caring community and help us put health first
 Humana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparency—and we’re looking for a product manager to lead that effort. As Senior Associate/Product Manager – Marketing Resource Management (MRM) Capabilities, you’ll own the roadmap for tools and workflows that support campaign intake, planning, approvals, and performance tracking.
This role is central to enabling scalable, compliant, and insight-driven marketing operations. You’ll help guide the transition to a modern resource management platform and evaluate opportunities to integrate with enterprise workflow systems to support intelligent orchestration.

This role supports the day-to-day configuration and optimization of marketing resource management tools and workflows. You’ll work closely with cross-functional teams—including Marketing, Creative, Legal, and IT—to ensure campaign planning and approval processes are intuitive, auditable, and aligned with enterprise standards.

Key Responsibilities

Capability Ownership & Roadmap Development

• Define and evolve the product roadmap for MRM capabilities, including campaign intake, prioritization workflows, metadata governance, and performance dashboards

• Lead the transition from legacy systems to a centralized MRM platform, ensuring continuity, user adoption, and operational improvement

• Collaborate with platform product teams to enable new functionality and integrations (e.g., orchestration, fulfillment, audit tracking)

• Partner with enterprise teams to assess integration opportunities with workflow automation platforms and guide decision-making around orchestration strategies

Cross-Functional Product Management

• Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT to design and optimize end-to-end workflows that support campaign planning, execution, and governance

• Translate business needs into scalable, compliant solutions that balance speed, transparency, and risk mitigation

• Facilitate working sessions and feedback loops to ensure workflows are intuitive, auditable, and aligned with enterprise standards

Embedded Pod Support & Cross-Capability Coordination

• Act as embedded support in agile pods, advising on workflow feasibility, platform capabilities, and campaign setup

• Partner with other capability owners (e.g., messaging execution, creative operations, compliance) to ensure seamless campaign delivery

• Support integration with orchestration platforms and fulfillment systems to enable end-to-end campaign execution

AI Enablement & Innovation

• Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for workflow optimization, predictive approvals, and intelligent routing

• Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems

• Contribute to experimentation and innovation efforts that enhance operational efficiency and campaign readiness

Impact

• This role helps Humana deliver high-performing marketing campaigns that are well-planned, compliant, and member-centric—supporting smarter engagement and enterprise marketing strategies.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s Degree or equivalent work experience in Marketing, Business Operations, Information Systems, or a related field

• 3–5 years of experience in marketing operations, product management, or MarTech

• Demonstrated success in roadmap development, platform optimization, and capability enablement

• Experience working in agile environments, ideally within a dual-hat or embedded pod model

• Strong understanding of campaign planning, metadata governance, and compliance workflows

Preferred Qualifications

• Experience in healthcare, insurance, or other regulated industries
• Experience transitioning between workflow platforms and managing change across business units
• Familiarity with workflow automation platforms and integration strategies
• Exposure to AI/ML-driven workflow optimization and predictive approvals
• Experience with scaled agile frameworks and cross-functional product collaboration
• Background in platform governance, experimentation, and capability innovation
• Interest in emerging technologies such as GenAI, intelligent automation, and adaptive planning systems
• Familiarity with platforms like Workfront, Aprimo, or Adobe Workfront Fusion

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$78,400 - $107,800 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-22-2025
About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

​
Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.