The Associate Product Marketing Manager will create compelling content, support sales enablement, and collaborate across functions to enhance product messaging for real estate professionals.
Associate Product Marketing Manager, Content & Messaging
Location: Remote
Reports to: Sr. Director of Product and Content Marketing
About the Role
Grace Hill is seeking an experienced and strategic Associate Product Marketing Manager, specializing in content & messaging, to help craft and deliver content that supports our platform-level value story and elevates our go-to-market strategy. This role will focus on translating product capabilities into compelling narratives that resonate with real estate professionals in both multifamily and commercial segments.
This is a great opportunity for a strong writer, content marketer, or copywriter who wants to move into product marketing. You’ll work closely with the Senior Director of Product Marketing, who will mentor and support your development as you learn how to translate product capabilities and go-to-market strategies into compelling content for buyers, customers, and internal teams.
This role is ideal for someone who’s excited to grow their career in product marketing and thrives in an environment where things are constantly evolving. You should be comfortable adapting quickly, shifting gears without having all the answers, and figuring things out in motion. Success in this role depends on your ability to build strong cross-functional relationships, take ownership of your work, and stay open to feedback and iteration.
Responsibilities:
Content Creation & Messaging Execution
- Develop clear, customer-focused content that reflects Grace Hill’s platform strategy and demonstrates the combined value of our integrated solutions.
- Write and manage core product marketing assets including one-pagers, solution briefs, blog posts, slide decks, emails, and case studies.
- Refresh and evolve legacy materials to support new messaging aligned with platform packaging and bundle pricing.
- Translate technical product updates into clear, benefit-oriented narratives for use across sales and marketing channels.
- Support the creation of content for webinars, launch announcements, sales collateral, and campaigns.
- Execute on content needs that support sales enablement and the go-to-market motion by working closely with teams across Product, Sales, Customer Success, and Enablement
- Develop and update sales materials such as slide decks, one-pagers, and internal training content to align with messaging and product updates
- Support content execution for product launches and feature releases by creating assets based on positioning guidance from senior team members
- Contribute content and messaging to demand generation campaigns and events, ensuring assets align with campaign goals and audience needs
- Adapt messaging across use cases, personas, and segments in coordination with demand gen, events, and social teams
- Stay flexible and responsive to cross-functional inputs, helping move projects forward in a fast-paced environment
- 2+ years of experience in marketing, communications, or copywriting, ideally in a B2B or SaaS environment.
- Excellent writing and editing skills, with the ability to turn product details into clear and engaging content. Portfolio or writing samples preferred.
- Ability to synthesize technical concepts and customer outcomes into benefit-driven messaging.
- Interest in product marketing and eagerness to learn about positioning, launches, and go-to-market strategies.
- Strong attention to detail, organization, and ability to manage multiple content projects and shifting priorities.
- Experience with tools such as HubSpot, Asana, Google Workspace, or Canva is a plus.
- Experience or familiarity with real estate, proptech, or learning & development tools is a bonus.
Grace Hill offers a robust suite of benefits, including health, dental and vision insurance, 401K, PTO, life insurance, disability insurance, and more.
About Grace Hill
Grace Hill provides technology-enabled performance solutions designed to help owners and operators of real estate properties enhance property performance, mitigate operating risk and cultivate top talent. Its industry-leading solutions, which encompass policy, training, assessment, surveys, virtual leasing and video tools, benchmarking and data-driven insights, are supported by years of real estate experience, extensive service-level expertise and outstanding customer support. Additionally, Grace Hill offers cutting-edge marketing solutions, such as video tours and reputation management, to improve property visibility and engagement. Today, over 500,000 real estate professionals from more than 2,800 companies depend on talent performance solutions from Grace Hill. Visit us at gracehill.com or on LinkedIn.
Top Skills
Asana
Canva
Google Workspace
Hubspot
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