The Associate Director will oversee digital and programmatic campaigns, ensuring quality outputs, managing team operations, and optimizing campaign performance while supporting client relations and team development.
Job Description:
As the Associate Director (AD) you will manage daily workflow for the team across specified account(s), such as the buying of programmatic and direct digital campaigns, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. You will oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting including direct client interaction daily. Associate Directors also review client deliverables to ensure quality outputs.
The AD monitors campaign performance and proactively ensures optimization and that any needed course-corrections are implemented to deliver against campaign goals. You provide oversight of QA and operational best practices, and continuous training and mentorship to direct reports. You assist the Director with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond daily team deliverables, you will foster knowledge-sharing and support the Directors with central tasks and are key to promoting a culture of teamwork and collaboration.
You will report to the Director, Digital and Programmtic.
Main Responsibilities:
- Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
- Articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns
- Lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
- Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
- Identify and test new tech solutions and innovations, highlighting client value in results and sharing across client team
- Ensure the team follows defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
- Manage and communicate with direct reports, managing expectations, timelines, and priorities
- Identify training and development needs of account team
- Update agency leads on team performance, campaign health, and strategic growth opportunities
- Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
- Assist leadership with new business pitches
Qualifications
- Bachelor's degree or equivalent 5 years' experience within the programmatic and digital industry
- Experience with management of a team
- Experience across all digital media channels and ability to eloquently speak to each
- Experience with business concepts and client objectives to identify expansion opportunities
- Strong analytical thinking and mathematical skills
- Proficient in programmatic technology, platform, and partner solutions, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards
The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-AD2
#LI-remote
This is a remote position.
Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
Ad Servers
Ad Verification Platforms
Analytics & Reporting Dashboards
Dmps
Dsps
Planning/Financial Platforms
Programmatic Technology
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