Associate Director - Adobe Target

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities:

• Adobe Target COE & Governance 
• Help define and maintain the Adobe Target operating model, governance framework, and standards 
• Establish best practices for activity setup, audiences, offers, workspaces, and permissions 
• Define and enforce QA, launch readiness, and risk management processes 
• Act as a point of escalation for complex or high-risk experiments 
• Manage multiple teams within an organization in Target adoption and maturity assessment  
Internal Consulting & Enablement 
• Partner with ecommerce and digital teams to provide consultation on: 
• KPI selection and success metrics 
• Experiment feasibility and prioritization 
• Support teams across the full experimentation lifecycle: design, build, QA, launch, and readout 
• Host office hours and intake sessions to guide teams toward self-sufficiency 
Experimentation Execution & Quality 
• Ensure experiments meet statistical rigor and measurement standards 
• Review test results and guide teams on decision-making and next steps 
• Conduct regular audits of live and completed activities to ensure quality and consistency 
Measurement & Optimization 
• Partner with analytics teams to align Adobe Target activities with measurement frameworks and business KPIs 
• Support test readouts, learnings documentation, and experimentation reporting 
• Monitor experimentation program health (velocity, win rate, impact, adoption) 
• Identify opportunities to optimize processes, tooling, and usage over time 
Training & Adoption 
• Develop and deliver role-based Adobe Target training (beginner to advanced) 
• Create self-service documentation, playbooks, and best-practice guides 
• Support onboarding of new teams into Adobe Target 
• Drive adoption through education, socialization, and experimentation showcases 
Advanced & Premium Capabilities 
• Support adoption of Adobe Target Premium capabilities, including: 
• Auto-Target and Auto-Allocate 
• Experience Targeting and personalization strategies 
• AI-driven optimization use cases 
• Provide guidance on scaling personalization responsibly and effectively 

Qualifications:

• 5–8+ years of experience in digital optimization, experimentation, or personalization 
• Deep hands-on experience with Adobe Target (Standard and/or Premium) 
• Strong understanding of: 
• A/B and multivariate testing 
• Experiment design and statistical concepts 
• Personalization strategies and segmentation 
• Experience working in a federated or COE experimentation model 
• Ability to consult, influence, and enable cross-functional teams 
• Strong communication skills with both technical and non-technical stakeholders 

Preferred Qualifications:

• Adobe Target certification(s) 
• Agency experience with client facing skills required
• 5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
• Ability to learn new technologies at high level to identify use opportunities
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms
• Familiarity with experimentation program maturity models 
• Experience with AI-driven optimization and personalization at scale