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Banza

Associate Brand Manager

Posted 21 Days Ago
Remote
Hiring Remotely in USA
75K-90K
Mid level
Remote
Hiring Remotely in USA
75K-90K
Mid level
As an Associate Brand Manager at Banza, you'll support brand strategy development and coordinate marketing initiatives across various functions, analyzing data and conducting competitive research to drive brand growth.
The summary above was generated by AI

Location: Remote

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: Banza is quickly becoming more than just a pasta company, and as we expand to additional categories, we’re accelerating our growth and bringing our products to more people! As an Associate Brand Manager, you’ll support strategic growth efforts across the Banza Pasta & Mac and Cheese portfolio, coordinating initiatives across our sales, marketing, field, product, operations, finance, and executive teams to help strengthen our positioning across these key BFY categories. 

What You’ll Do:

Brand Strategy Development

  • Support Sr. Brand Manager across Dry product lines–pasta and mac & cheese 
  • Help shape strategy for our product lines across sales, analytics, marketing, product, and operations
  • Help support the management of P&Ls, driving revenue growth, profit and market share

Data Analysis and Reporting 

  • Create reports and present insights and recommendations to the organization through Monthly Business reviews by using data from syndicated platforms (Nielsen, Numerator, etc)
  • Provide in-depth analysis of sales trends by product line, SKU, retailer customer, etc., to determine opportunities to grow volume 
  • Work closely on product launches from development, sell-in to execution on shelf, and analysis on performance post-launch 

Competitive Analysis & Trends 

  • Gather key competitive intelligence, develop insights, and report findings to key stakeholders 
  • Stay up to date with industry trends and quickly assess their application to our business 

Work Cross-Functional 

  • Collaborate with sales to share and create brand story, innovation story, and business results slides that will be utilized in sales presentations 
  • Work with cross-functional teams, including product development, consumer insights, operations, and strategy & analytics, to ensure alignment on brand strategy and communicate the status of projects 
  • Support in the creation of marketing briefs and partner with teams to ensure on-strategy and on-time deliverables 

Who You Are:

  • BA/BS with 2-4+ years of work experience
  • Experience in CPG/food in a brand management role preferred
  • Highly analytical, with strong quantitative and excel skills. Experience in Tableau, Nielsen/IRI, or work with other large datasets preferred
  • Cross-functional project experience, experienced in operating within and across sales, marketing, category management, operations, and product teams
  • Intuitive understanding of how to design and optimize concise sales stories 
  • Driven and intrinsically motivated, highly organized, with the ability to jump from a single store’s sales results to an entire brand strategy
  • Able to both ruthlessly prioritize and amicably communicate
  • Passionate, able to sell a vision to those around you while being willing to change your mind when new information comes to light
  • Passionate about what Banza’s doing! 

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. 

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation: Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geographical location and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors. The salary band for this role is $75,000 - $90,000. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.

Perks and Benefits:

  • Equity in Banza 
  • Annual Bonus 
  • Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
  • One Medical Membership
  • Short Term Disability and Life Insurance  
  • Flexible Spending Account 
  • Commuter Benefits 
  • 401(k) 
  • Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
  • Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
  • New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements. 
  • Breast milk shipping service for traveling team members provided by Milk Stork
  • Monthly fitness, internet and phone stipends 
  • Monthly lunch stipend to encourage team member connection
  • Annual education stipend 
  • Home office set-up stipend 
  • Unlimited Pasta, Rice & Mac
  • $500 annual stipend to purchase our pizza and waffles, wherever they're sold
  • Quarterly snack box for remote employees 
  • Lively NYC office stocked with snacks and beverages 
  • Quarterly in-person and remote events 

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.

If you have any questions, please email [email protected].

Top Skills

Excel
Iri
Nielsen
Tableau

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