Assistant Business Development Manager

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

The Assistant Business Development Manager will play a key role in ensuring Scotts Miracle-Gro products are represented with best-in-class, optimized content across eCommerce retailer platforms. This role focuses on content accuracy, digital merchandising, and ongoing optimization to drive conversion, sales growth, and an improved customer experience.

You will serve as the primary liaison between retailers, the content production team, and internal cross-functional partners. From managing online catalogs to leading virtual store walks, you’ll identify content opportunities, track progress, and measure performance. This is a highly collaborative, detail-oriented position that combines creative problem-solving with data-driven decision-making.

Key Responsibilities 

Content Management & Optimization

• Liaison Role: Act as the primary point of contact between assigned retailers and the content production team, ensuring clarity on priorities, timelines, and deliverables.

• Retailer Engagement: Attend weekly retailer calls with Business Development Teams to capture new content needs and emerging opportunities.

• Optimization Opportunities: Identify retailer-specific enhancements such as alt images, SEO improvements, packshot badges, or refreshed product copy.

• Content Tracking: Submit all content requests in the Content Tracker via Workfront for full project visibility.

• Progress Communication: Share updates on content initiatives in retailer meetings, highlighting improvements beyond specific requests.

• Digital Store Walks: Conduct monthly virtual store walks across major retailer.com platforms to evaluate product placement, content accuracy, competitive activity, and promotional compliance.

• Performance Analysis: Collaborate with analytics partners to measure the impact of content updates on KPIs and shopper engagement.

Ratings & Reviews Management

• Collaborate with Consumer Services and vendor partners (e.g., Bazaarvoice) to syndicate ratings and reviews across retailer.com.

• Manage sampling initiatives (Amazon Vine, retailer review programs) to boost review count and quality.

• Troubleshoot review flow issues and ensure SKU/UPC accuracy.

 

Requirements:

• Bachelor’s degree required. Preferred majors: Marketing, business, or related field preferred

• 4+ years of experience in eCommerce, digital merchandising, online retail content management

• Required: Experience in eCommerce, Online strategy, Digital Sales or marketing, and digital analytics

• Proficiency in retailer content management systems (e.g., Walmart Connect, Lowe’s Salsify, Amazon Vendor Central, THD Content Hub). Familiarity with Workfront, Bazaarvoice is a plus.

• Strong organizational skills and attention to detail.

• Analytical mindset with experience measuring digital shelf performance and optimization impact.

• Skill set that includes presentation, communication, leadership, and cross-functional collaboration in fast fast-paced team environment

The starting budgeted pay range for this role will generally fall between $87,600.00 - $103,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.