App Store Optimization Associate

At bet365, we're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As an App Store Optimization (ASO) Associate you will support the ongoing optimization and testing of the company’s App Store and Play Store listings to improve conversion rates across US markets.

As part of the Marketing team supporting US digital across all regulated markets you will be key in driving increased conversion across all platforms.  

You will provide recommendations to enhance US organic app strategy & provide support to internal teams composing and analyzing store listings to maximize organic ranking. You will work alongside brand, performance marketing and SEO teams, providing support and insights to the broader US marketing department.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this role $57,000 to $75,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

• Hands-on experience with App Store Connect and Google Play Console.
• Familiar with Custom Store Listings & In-App Events.
• Experience in optimizing storefronts to improve organic app store ranking
• Knowledge of AppsFlyer or other MMP is essential.
• Experience with third-party optimization tools Supermetrics or AppTweak.
• Proven analytical skills including proficiency in Excel.
• Ability to interact with all levels of the organization.
• Experience working in a highly regulated industry.
• Strong interest in sports.

• Partnering with internal teams to update organic store listings.
• Continual monitoring of organic app store performance.
• Executing an focused strategy through utilizing Custom Store Listings and in-app events to maximize conversion rate.
• Creating and maintaining a testing roadmap to improve install & conversion rates across all markets.
• Staying up to date on industry developments and opportunities.
• Maintaining reporting for internal teams and senior management.
• Supporting internal teams in achieving country acquisition targets.
• Working closely with internal teams to ensure delivery of high-performing, compliant visual assets.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.