AMS/Global Director, Media Strategy & Activation

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The AMS/Global Director, Media Strategy & Activation will lead the strategic activation of the regional media capability, ensuring regional programs reflect Global COE vision, championing and embedding buying-group-led media strategy within holistic media planning, while maximizing local account-based buyer group pipeline velocity and brand KPIs. Your mission is to collaborate with the Integrated Marketing team to drive measurable media outcomes, increase pipeline velocity, and gain competitive advantage via highly-targeted Buyer Group media strategy and ABM at scale across all outsourced paid media channels, in partnership with the agency and program leaders. You will establish a technology and AI-first approach with the media agency, aligning execution with ServiceNow's ethos for market differentiation. This role will lead the (AMS or APAC) Media Activation for performance programs, manages the strategic and financial media agency relationship, ensures global quality execution, and fosters deep partnerships across IMC, Audience, and Data & Analytics teams. This leadership role reports to the VP Global Media & Sponsorships.
Responsibilities:

• Works with VP of Global Media and Sponsorships, and other regional directors to Define the strategic roadmap for the COE, focusing on global process excellence and building expertise in highly-targeted, multi-channel B2B media
• Direct regional agency performance and strategic alignment, governing the local application of global SOWs and ensuring regional strategies meet global performance benchmarks and budgeting requirements
• Establish governance for media agency insights generation, ensuring efficient delivery to Audience Intelligence for Connection Strategy
• Own planning, forecasting, and reconciliation of the global media activation budget, maximizing ROI across Buyer Groups and countries
• Direct the synthesis of data to create an executive-level performance story demonstrating media's contribution to GTM success
• Partner with Audience Intelligence, IMC, and Digital Experience leaders to ensure synchronized media execution across the customer journey
• Educate ONE Team and regional leaders on high-impact performance media opportunities to maximize adoption and return
• Partner on the AdTech roadmap and ensure data flow and integrity for accurate targeting and cross-channel measurement
• Lead, mentor, and coach the Global and Regional Media Activation team, ensuring clear roles, high performance, and deep expertise
• Govern the strategic use of AI and machine learning in media execution, evaluating agency performance for efficiency and competitive differentiation

Key outputs:

• Activation COE Strategy & Capability Roadmap
• Global/Regional Media & Partner Relationship Strategy
• Global/Regional Activation Governance Model
• Strategic Performance & Optimization Report
• AI & Innovation Adoption Framework
• Channel Insight Governance Framework

Qualifications
Our ideal candidate:

• Global Media Agency Governance & Financial Management
• Global Paid Media Portfolio Strategy & Oversight
• Advanced ABM/Buyer Group Media Strategy
• AI/ML Media Strategic Governance and Evaluation
• AdTech Strategy & Data Flow Architecture

Leadership Competencies

• Vision & Strategic Planning
• Executive Communication & Influence
• Governance & Process Design
• Accountability & Risk Management
• Talent Leadership & Capability Building
• Proven expertise in regionalized media activation leadership and the strategic orchestration of distributed agency teams

For positions in this location, we offer a base pay of $184,100 - $322,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.