Pickford AI
Amplitude Data Analyst for Auditing Instrumentation & Dashboard Build
We’re an interactive, AI-driven entertainment platform (cloud-rendered, streamed to browser). We have Amplitude and Grafana in place but our instrumentation is incomplete and the two systems disagree on basic session counts. We need someone to fix the data foundation and build the dashboards we need to make product decisions.
We have a detailed implementation spec ready — exact event names, properties, fire conditions, and dashboard definitions. This is execution work with a clear scope, not a discovery engagement.
Approximate scope of project: 2 Weeks
Rate (depending on experience): $55-75/hr
What You’ll Do1. Audit our instrumentation. Reconcile session counts between Grafana (server-side) and Amplitude (client-side). Find why they disagree, document the cause, and establish which system is the source of truth for which metrics.
2. Implement user identity and cohort tagging. Set up Amplitude user properties at first touch — UTM params, ad group/creative IDs, referrer, device, geo, acquisition cohort week, bucketed acquisition channel.
3. Instrument core funnel events. 8 events covering landing page → CTA → experience load → first frame → session start/end → chat interaction → story progress. Mix of client-side (JS SDK) and server-side (HTTP API).
4. Build retention dashboards. D1/D3/D7/D14/D30 retention curves, segmented by acquisition channel, device, first experience, and cohort week.
5. Build journey visualizations. Amplitude Journeys charts showing full user flow from landing to return visit, with filtered views by channel, device, experience, and cohort.
Requirements
• Hands-on Amplitude implementation experience — JS SDK AND server-side HTTP API ingestion. You’ve instrumented events, not just viewed dashboards.
• You’ve debugged analytics discrepancies between two systems before (e.g., backend metrics vs. client-side analytics tool).
• JavaScript / Node.js proficiency.
• You’ve built retention cohort analyses and funnel charts in Amplitude.
• Grafana / Prometheus familiarity (our server-side metrics live there).
Preferred
• Attribution tracking setup across paid channels (Meta, TikTok, Google UTM params).
• Experience with streaming, gaming, or real-time product analytics.
• Experience designing event schemas from scratch for early-stage products.
Benefits
- The space to work on truly crazy projects that will shape the future of media
- The opportunity to closely collaborate with with amazing multidisciplinary talent – Hollywood creatives, world-class designers, superstar engineers, and incredible AI researchers
- Unique professional growth opportunities built directly into our development process
Top Skills
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