Altra: Social Content Creative

Altra – Stay Out There.

Altra Running, a VF Company, is one of the fastest-growing running brands in the world. We bring our passion for moving naturally to inspire everyone to lace up, hit the open road or trail, and Stay Out There™. We are building an inclusive community inside and outside of our company, and we’re looking for passionate, disruptive, entrepreneurial brand builders to join us.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.
To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

Position: Social Content Creative

What You Will Do:
 

As Social Content Art Director at Altra, you’ll be responsible for end-to-end creation of paid and organic social-first content—from platform-trend research and ideation to shooting and editing. You’ll collaborate with a social strategist and copywriter to develop and pitch innovative content ideas rooted in platform trends, brand storytelling, and cultural moments, and work under the direction and support of our creative leadership team to help Altra break through and stand out in the growing running category.

How you’ll know you’re the right fit:

You’re a culturally tuned-in, platform-native creative with a passion for storytelling and a deep understanding of how to engage audiences across TikTok, Instagram, YouTube, and beyond. You’re equal parts art director, shooter, and editor—able to concept, capture, and cut compelling content that feels fresh, relevant, and unmistakably on-brand. You thrive in fast-paced environments, love experimenting with new formats, and have a passion for (or genuine interest in) running, the outdoors, apparel and footwear.

How You Will Make a Difference:
 

·       Act as both conceptual art director and content maker, bringing creativity and authenticity to brand storytelling.

·       Create storyboards, shot lists, and pre-production materials to support shoot planning and execution.

·       Capture and edit high-quality video and photo content, with a strong understanding of lighting, composition, and pacing.

·       Partner with social strategy to define and maintain brand pillars and best practices for IG Stories, Reels, TikTok, and other social formats.

·       Collaborate with creative, social, and marketing teams to align content with campaign goals and brand voice.

·       Stay ahead of emerging trends, tools, and platform updates to keep Altra’s content fresh and forward-thinking.

·       Contribute to a test-and-learn culture by responding to performance metrics and iterating on content creative.

·       Meet with traffic manager/production manager/marketing as required to ensure timely, accurate completion of assigned projects.

·       Always meet established deadlines.

·       Perform occasional additional duties as deemed appropriate by the creative team leaders.

What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-6+ years' experience in social media content creation, ideally in the lifestyle, fashion, or outdoor space.

Requirements:

·       A strong portfolio or reel showcasing your ability to concept, shoot, and edit engaging short-form video content.

·       Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms.

·       Proficiency in video editing tools (e.g., Adobe Premiere, CapCut, Final Cut Pro) and design tools (e.g., Adobe Creative Suite, Canva, Figma).

·       Strong visual instincts and understanding of frame composition, lighting, and storytelling.

·       Experience with studio and mobile production tools (ring lights, tripods, backdrops, mics, etc.).

·       Excellent communication skills and the ability to take creative direction and run with it.

·       A collaborative spirit, positive attitude and strong attention to detail.

·       Willingness and ability to take direction from CD and ACD, listen to and apply constructive criticism.

·       Proactively seeks out improvement, training and growth opportunities.

Nice to haves:

·       Motion graphics or animation skills (After Effects, Lottie, etc.).

·       Experience working with influencers or UGC creators.

·       Familiarity with social analytics tools and performance metrics.

What do we offer you?
At Altra, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.