Develop and execute GEO/AEO strategies to improve visibility across AI-powered platforms and traditional search. Drive digital PR, link-building, outreach, and authority initiatives; track backlinks, citations, and AI referrals; partner with marketing and content teams; conduct competitor analysis; and provide strategic recommendations to increase brand discoverability and measurable growth.
This is a remote position.
Our client is looking for an AI Visibility & GEO Specialist to help expand their online authority, increase brand discoverability, and improve how they are referenced across both traditional search engines and emerging AI-powered platforms. This role is ideal for a strategic marketer who understands that the future of search extends beyond rankings and requires building trust, authority, and visibility across the broader digital ecosystem.
They operate in the remote staffing and recruiting industry and have established a strong reputation for helping U.S. companies access top-tier Latin American talent while continuing to grow their digital presence and industry recognition.
The AI Visibility & GEO Specialist will be responsible for developing and executing strategies that improve the company's visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. This position combines GEO, SEO, Digital PR, Link Building, Content Outreach, and Authority Building to strengthen brand presence and generate measurable business impact.
- Develop and implement Generative Engine Optimization (GEO) strategies to increase visibility across AI-powered search platforms.
- Monitor and evaluate how the company is referenced, cited, and recommended by AI tools including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
- Identify opportunities to improve AI-generated referrals, citations, and brand mentions.
- Partner with marketing, content, and SEO teams to create assets optimized for both search engines and AI systems.
- Build and execute authority-building initiatives that strengthen the company's digital footprint.
- Secure mentions, citations, and placements on relevant websites, publications, podcasts, and industry platforms.
- Develop relationships with journalists, publishers, bloggers, podcast hosts, and strategic partners.
- Identify guest posting, partnership, media outreach, and podcast opportunities.
- Execute outreach campaigns to acquire high-quality backlinks from authoritative websites.
- Expand the company's presence across business directories, review platforms, industry listings, and trusted online resources.
- Conduct competitor analysis to evaluate backlink strategies, authority-building efforts, and AI visibility performance.
- Research emerging GEO, AI Search, AEO, SEO, and digital authority trends.
- Track performance metrics related to backlinks, referrals, brand mentions, authority growth, and AI visibility.
- Provide ongoing recommendations and strategic insights based on campaign performance and industry developments
Requirements
- 3+ years of experience in SEO, GEO, Digital PR, Link Building, Content Outreach, Authority Building, or related disciplines.
- Strong understanding of modern search ecosystems and AI-powered search experiences.
- Proven experience executing outreach campaigns and securing backlinks or media placements.
- Experience building relationships with publishers, journalists, website owners, or content partners.
- Proficiency with SEO and outreach tools.
- Strong research, analytical, and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Advanced written and spoken English.
- Results-oriented mindset with a focus on measurable growth and performance.
- Experience improving online authority through Digital PR, link acquisition, and brand-building campaigns.
- Familiarity with AI Search Optimization, GEO, AEO, and entity-driven SEO strategies.
- Understanding of knowledge graphs, structured data, topical authority, and semantic search.
- Experience analyzing backlink profiles and competitor strategies.
- Ability to interpret data and turn findings into actionable recommendations.
- Experience working with B2B organizations is highly desirable.
- Strong project management and stakeholder communication skills.
Benefits
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