Affiliate Marketing Manager, TikTok

Job Description:

Who We Are:

We’re Cart.com, one of the fastest growing commerce enablement companies in the world. We provide the digital and physical infrastructure that empowers thousands of leading B2C, B2B and public sector organizations to unify commerce operations from product discovery to product delivery.

We’re building toward a world where commerce has no bounds. Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth.

Our goal is to be the global backbone of commerce. To achieve it, we’re looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are. Sound like you? We’d love to hear from you.

Cart.com Fast Facts:

• 6,000+ customers worldwide

• 1,600+ employees globally

• 17 warehouses nationwide, totaling over 10 million square feet of space

• Headquartered in Houston, TX with international offices in Mexico and Poland

Our values:

Cart.com is building a company that is committed to living out these 6 core values:

• Be brand obsessed: Our lives are shaped by the brands we interact with daily. We obsess over the brands we serve, and about the things they care about.

• Think beyond the box: “We’ve always done it that way” is not a phrase uttered often at our office. We create creative solutions to complex problems.

• Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.

• Speak up: We communicate clearly and directly because we care deeply. Communication is the bedrock of our community.

• Work together: We’ve built a team that prides itself on diversity of thought and background. Collaboration is better with contrast.

• Remember to be human: We work hard, but we leave room for the people, places and things that we love.

Remote:

Candidates who live in or around the Houston,Tx area is ideal but we are open to considering other US or MX locations.

This position is open to applicants or individuals who are located in or willing to move to AZ, CA,CO, CT,DE,FL, GA, HI, IL, IN, KY, MD, MA, MI, MS, NE, NV, NJ, NY, NC,OH, OR, PA, SC, TN, TX, UT, VA, WA.

The Role:  

We’re seeking a highly driven, creator-savvy TikTok Shops Affiliate Marketing Specialist to accelerate growth across TikTok Shops. This role is responsible for building, optimizing, and scaling the TikTok Shops affiliate ecosystem, using both data-driven insights and deep understanding of creator behavior.

You will manage the full affiliate lifecycle; recruiting, activating, coaching, and optimizing creator partners to drive incremental sales and strengthen Cart.com’s presence on TikTok. You’ll collaborate across Marketing, Content, Paid Media, and eCommerce to ensure a seamless, high-impact affiliate program that delivers business results.

What You’ll Do:

•  Lead day-to-day operations of the TikTok Shops affiliate program, including onboarding, engagement, optimization, and performance management.

• Recruit and activate high-potential creators through TikTok Shops tools, marketplace search, CRM platforms, and outbound sourcing strategies.

• Develop structured affiliate tiers, incentive programs, bonus initiatives, and monthly activation calendars to maximize performance.

• Optimize creator commissions, bundles, product mix, and Shop listings to increase conversions, AOV, and repeat promotions.

• Build and maintain strong, ongoing relationships with creators to drive loyalty and long-term recurring promotion.

• Provide creators with product education, creative guidance, sales best practices, and performance coaching to increase revenue.

• Coordinate seeding campaigns, gifting initiatives, and paid partnership or affiliate boost opportunities.

• Plan and execute affiliate activation campaigns supporting product drops, Shop events, seasonal peaks, and revenue goals.

• Partner with content teams to supply creators with high-converting hooks, scripts, creative briefs, and optimized assets.

• Collaborate with paid media to amplify top-performing creators via Spark Ads, Partnership Ads, or paid boosting strategies.

• Analyze performance across creators, products, conversion pathways, and Shop KPIs to determine ROI and growth opportunities.

• Build weekly and monthly reporting dashboards that translate data into actionable strategy recommendations.

• Monitor Shop health—ensuring inventory accuracy, listing quality, ratings, and customer experience support creator success.

• Partner with eCommerce, Operations, Creative, and Brand Management teams to ensure a frictionless affiliate experience.

• Collaborate with TikTok representatives to stay ahead of creator marketplace trends, algorithm shifts, and new beta features.

Who You Are:

• A creator-first strategist who understands how to motivate and inspire TikTok influencers.

• Highly organized and detail-oriented with the ability to manage high-volume creator pipelines simultaneously.

• Agile, proactive, and resourceful—constantly seeking new ways to scale revenue and creator output.

• Curious and experimentation-driven; you test new hooks, creative angles, incentives, and platform features regularly.

• Passionate about the rapid evolution of social commerce and excited by the future of TikTok Shops.

What You’ve Done:

• 3+ years of experience in affiliate marketing, influencer marketing, social commerce, creator partnerships, or TikTok-focused growth roles.

• Proven success managing full creator or affiliate lifecycle, from sourcing to activation to scaling performance.

• Hands-on experience with TikTok Shops, TikTok Affiliate Marketplace, or similar commerce platforms with measurable revenue impact.

• Demonstrated ability to optimize commissions, bundles, product assortments, and Shop listings to improve conversion and repeat affiliate participation.

• Strong understanding of TikTok culture, trends, video formats, creator motivation, and platform best practices.

• Experience using analytics dashboards, UTM tracking, TikTok insights, CRM/affiliate management tools, or internal reporting systems.

• Clear track record of making data-driven optimization decisions to improve campaign or creator performance.

• Exceptional communication skills with the ability to influence, guide, and retain creators across multiple tiers and niches.

Currently, Cart.com does not intend to hire candidates who will need, now or in the future, Cart.com sponsorship through any non-immigrant visa category such as the H-1B, H-1B1, E-3, O-1, or TN.

All hiring is contingent on eligibility to work in the United States. We are unable to sponsor or transfer visas for applicants.

Cart.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.