AEO/SEO Specialist

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Job Duties and Responsibilities
The AEO/SEO Specialist is responsible for optimizing site visibility across both traditional search engines (Google) and AI-powered answer engines (LLMs). This role focuses on the intersection of technical SEO and machine readability, ensuring our site is structured, authoritative, and eligible for AI-generated responses. You will conduct technical audits, perform QA on new pages, and monitor the evolving landscape of generative search to identify strategic opportunities for growth.
Key Responsibilities:

• Technical Optimization & Audits: Perform comprehensive technical audits to resolve issues related to crawling, indexing, and site architecture; implement schema markup to enhance eligibility for rich results and AI citations
• Testing & QA: Conduct SEO/AEO testing for new pages, including checking indexability, mobile-friendliness, and rendering. Write detailed specifications for development teams to ensure best practices are met
• Monitoring & Performance Tracking: Configure and maintain tracking implementations to measure AEO signals, AI-driven referral visibility, and traditional search rankings; monitor LLM crawling behavior and perform sentiment analysis
• Reporting & Data Analysis: Maintain reporting systems using Google Search Console, Adobe Analytics, and SEMRush; report on performance trends across local, shopping, and generative search results
• Strategic Research: Stay ahead of Google algorithm updates and shifts in AI platform behavior, translating platform changes into actionable recommendations

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree or higher
• 2-3 years of experience in AEO, SEO, or digital analytics
• Experience with or exposure to Google Search Console, SEMRush, and Adobe Analytics (or similar web analytics platforms)

Skills and Qualifications:

• Strong ability to collaborate cross-functionally to implement data-driven technical recommendations
• Precision in managing machine-readable data and structured content to ensure compliance with AEO best practices
• Ability to identify, diagnose, and resolve technical issues related to robots.txt, sitemaps, and Core Web Vitals
• Foundational understanding of HTML, CSS, and JavaScript as they relate to search engine crawling and rendering

Visa sponsorship not available for this role
Salary Ranges
Compensation: $63,150.00/Hour - $90,000.00/Hour
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )