About Wurl, LLC.
At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue.
In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024.
Wurl is seeking an Ad Tech Specialist with expertise in CTV performance marketing to join our ContentDiscovery team. In this role, you'll work on campaign setup, optimization, and technical integrations to drive viewer acquisition and engagement. You'll partner with data science, and engineering teams to innovate and scale our performance marketing engine.
Responsibilities:
- Manage and optimize CTV performance marketing campaigns via programmatic platforms and Wurl’s proprietary tools.
- Collaborate with cross-functional teams to support audience segmentation, predictive modeling, and data-driven bidding strategies.
- Track campaign KPIs such as cost per viewer (CPV), return on ad spend (ROAS), take rate, conversion rate, reach, and hours of viewing (HOV).
- Troubleshoot delivery issues across different ad servers and collaborate with their support organizations.
- Analyze ad logs to ensure campaigns’ accuracy and optimize performance.
- Inform ContentDiscovery product development with insights from campaign performance.
- Serve as a subject matter expert for ad tech infrastructure, tracking, and attribution.
Requirements:
- 4+ years of experience in digital advertising or ad tech, experiences in CTV performance marketing is a big plus.
- Hands-on experience with DSPs, such as Beeswax, and Ad Servers, such as SpringServe.
- Good understanding of CTV ad delivery, server-side ad insertion (SSAI), and programmatic ecosystems.
- Experience with pixel tracking, ad server integration, and viewer attribution techniques.
- Demonstrable fluency with SQL.
- Ability to analyze data and present findings.
- Excellent collaboration and communication skills.
You need to be:
- Comfortable working in dynamic environments. Able to adapt quickly to frequent changes.
- A strong communicator and a leader, a team player, product owner, and committed to the results.
- Location: US Remote.
A Plus if you have:
- Experience with OTT/CTV streaming apps or media buyers.
- Familiarity with Google Campaign Manager, Innovid, or Extreme Reach.
- Certification in DSP platforms.
What We Offer:
- Competitive Salary & Equity
- Strong Medical, Dental and Vision Benefits, 100% paid by Wurl
- Remote first policy
- Flexible Time Off
- 12 US Holidays
- 401(k) Matching
- Pre-Tax Savings Plans, HSA & FSA
- Ginger, Aaptiv and Headspace subscriptions for mental and physical wellness
- OneMedical subscription for 24/7 convenient medical care
- Paid Maternity and Parental Leave for all family additions
- Discounted PetPlan and easy at home access to Covid testing with empowerDX
- $1k Work From Home Stipend to set up your Office
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
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