Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We're looking for an outstanding Adoption Marketing Manager to ensure our customers more deeply adopt our Adobe Workfront solution. The goal is to make them successful, see the value of their purchase, buy more Adobe products, become strong advocates, and remain lifelong customers. This person will develop various multi-channel programs, such as email nurtures, in-product guidance, webinars, and support our user groups and Adobe Champions programs, to effectively drive user adoption and retention. They will report to the Sr. Manager, Adoption Marketing, and collaborate closely with internal teams, such as Product Management, Customer Success, Professional Services, and Product Marketing.
What you'll Do
Co-lead the user adoption strategy for Workfront with 1-2 other Adoption Marketing team “pod” members to ensure cohesive adoption strategy across personas
Conduct research with users to guide program strategy
Drive discovery and testing to develop engaging adoption campaigns to help users adopt Workfront more quickly and deeply and implement them through various channels
Collaborate with key partners on program development
Review existing adoption content, identify content gaps, and work with internal subject matter authorities and expert users to develop content as needed
Track and report key program metrics to drive continuous improvement based on what the data shows is working and not working.
Engage with regional teams to ensure adoption programs resonate with customers across different regions, including sourcing content from a global customer network
Represent the user while working with teams across the organization to ensure an unusual and outstanding customer experience with Adobe
What you'll need to succeed
Possession of a Bachelor’s degree or equivalent experience, with a specialization in business, marketing, or a related field; Having an MBA would be beneficial
5+ years of customer marketing, lifecycle marketing, or demand generation experience preferred
2+ years experience using or managing Workfront. Workfront certification, or an understanding of Adobe’s Content Supply Chain ecosystem, including core capabilities and integrations, would be a plus.
Customer-centric with a “what’s best for the customer” approach
Strong program development and leadership skills, capable of driving both strategy and execution of programs
Proven ability to collaborate cross-functionally and be an outstanding teammate
Growth mentality, including a track record of quickly learning new technology such as GainsightPX, Adobe Connect, Marketo, etc.
Accountable for your performance and results, and committed to delivering your best
A font of creativity -- you take pride in coming up with fun, exciting ideas to make customers happy and successful
Excellent writing and interpersonal skills, able to engage with technical and non-technical audiences
Flexible, can-do outlook, with the ability to thrive in a highly dynamic environment
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Dec 05 2025 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Top Skills
Adobe Mile-High City, Colorado, USA Office
707 Seventeenth Street, Suite 3600 , Mile-High City, CA, United States
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