Ad Strategist, Digital

Primary Accountabilities

• Campaign Trafficking & Management: QA tags & pixels, setup, execute, manage discrepancies and optimize campaigns across various platforms
• Performance Analysis: Monitor KPIs and generate reports to evaluate campaign performance; optimize accordingly based on data insights and ensure client benchmarks are met
• Troubleshooting: Identify and resolve issues related to delivery, tracking, or performance within a timely manner
• Collaboration: Work closely with account management, creative, planning, sales, and analytics teams to align strategies and improve overall campaign effectiveness
• Vendor Coordination: Coordinate with third-party vendors for implementation, troubleshooting or performance reads
• Create and maintain processes for using new and emerging ad products
• Create and maintain advertising best practices as it relates to the use of creative assets and targeting

Required Qualifications

• Highly organized, extremely detail-oriented, and able to multitask in a fast paced, deadline driven environment
• Extensive knowledge of Javascript and HTML, especially as it pertains to Ad Tech
• Experience working with DCM, Flashtalking, Amazon, DV, IAS and MOAT tags 
• Analytical and creative thinking
• A natural problem solver
• Ability to work with a team in many capacities
• Strong oral and written communication skills
• Collaborative work mindset
• Technically minded
• Flexible schedule, as occasional check ins after hours and on the weekends may be needed
• Must have experience in digital ad creation and have thorough knowledge of major DSPs
• 1-2 years experience in digital advertising operations

Individual Competencies

• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
•  Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
• Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.
• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.

Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
 

While performing the duties of this job, the associate is:

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
• Occasionally required to view items at an extremely close range and must be able to adjust and readjust focus.

Occasionally: Job requires this activity up to 33% of the time

Frequently: Job requires this activity between 33% - 66% of the time

Regularly: Job requires this activity more than 66% of the time

Safety

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

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At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

We are an Equal Opportunity Employer, including disability/vets.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.