Account Manager: Digital Marketing Strategy

Overview
This role ensures Inflow’s expertise is translated into business results through proactive communication, clear storytelling, strategic growth management, and relentless focus on client satisfaction and retention.

• Account Manager: SEO & Answer Engine Optimization Focus
• Location: Remote (US)
• Reports To: VP, SEO & Client Success

About Inflow
Inflow is a boutique digital marketing agency specializing in SEO, AEO (Answer Engine Optimization), Paid Media, Conversion Rate Optimization, Analytics, and AI-driven search strategy. We partner primarily with eCommerce and B2B brands to drive measurable business outcomes through senior-level expertise, technical rigor, and transparent client communication.

Role Summary
The Account Manager is the primary relationship owner and program manager for a portfolio of digital marketing clients across SEO, AEO, Paid Media, CRO, and Analytics engagements. The Account Manager will ensure clients have clear direction, structured programs, and a strong partnership experience.

This role is focused on client leadership, program coordination, and business alignment.

Success in this role means:

• Clients feel confident in Inflow as a strategic partner
• Work is clearly prioritized and aligned to business goals
• Internal teams operate efficiently with clear direction
• Projects stay on track across multiple marketing disciplines
• Risks, scope changes, and growth opportunities are identified early
• Clients renew, expand, and advocate for Inflow

The Account Manager ensures the right work happens at the right time by coordinating internal specialists and maintaining strong, trust-based client relationships.
 

Key Responsibilities
Client Relationship Ownership

• Serve as primary point of contact for assigned clients
• Build strong, trust-based relationships with client stakeholders
• Lead structured client meetings with clear agendas, outcomes, and next steps
• Ensure clients understand how work aligns to their business goals
• Maintain high client satisfaction and retention
• Represent the client perspective internally
• Provide proactive communication and guidance
• Manage expectations around timelines, scope, and deliverables\

Program & Project Management

• Translate strategic recommendations into clear execution plans
• Coordinate work across SEO, CRO, Paid Media, Analytics, and Content teamsMaintain organized project environments (ClickUp, Jira, or similar)
• Ensure work progresses according to agreed priorities and timelines
• Track deliverables, dependencies, and risks across multiple initiatives
• Ensure teams have the context needed to execute effectively
• Maintain visibility into resourcing needs and constraints
• Support sprint planning and prioritization processes

Strategic Alignment & Planning Support

• Facilitate client goal-setting and KPI alignment discussions
• Ensure marketing initiatives ladder up to business objectives
• Partner with channel SMEs to translate strategy into actionable roadmaps
• Help prepare Quarterly Business Reviews (QBRs) and executive presentations
• Ensure reporting connects performance to client goals
• Identify gaps between client goals and current scope

Communication & Reporting

• Ensure client communications are clear, proactive, and organized
• Translate complex digital marketing work into client-friendly narratives
• Ensure reporting is:
  • Delivered on time
  • Accurate and contextualized
  • Connected to business outcomes
• Document key decisions, action items, and priorities
• Provide clear recaps and follow-ups after meetings

Growth & Retention Support

• Identify opportunities to expand impact across channels
• Surface upsell opportunities in collaboration with SMEs and Business Development
• Help scope change orders and expanded programs
• Maintain awareness of account health, risks, and satisfaction signals
• Support long-term client growth and retention goals

Required Skills & Experience

• Experience working in an agency environment
• 3+ years in Account Management, Program Management, or Client Success within a digital marketing agency or marketing services environment
• Strong understanding of digital marketing channels (SEO, Paid Media, CRO, Analytics, Content) at a general level
• Proven ability to manage multiple client relationships simultaneously
• Strong project management and organizational skills
• Experience coordinating cross-functional teams
• Ability to translate business goals into structured plans
• Excellent written and verbal communication skills
• Ability to simplify complex topics for non-technical stakeholders
• Strong attention to detail and follow-through
• Familiarity with SEO or Paid Media concepts
• Experience supporting eCommerce or B2B clients
• Experience preparing client presentations or executive summaries

What Success Looks Like (First 6–12 Months)

• Clients feel confident in program direction and communication cadence
• Internal teams have clear priorities and well-structured work
• Projects run smoothly with fewer last-minute escalations
• QBRs and reporting clearly communicate business value
• Expansion opportunities are identified proactively
• Client retention and satisfaction remain strong
   

About Inflow:
Inflow is an award-winning digital marketing agency that has been an industry leader since 2007. Inflow provides clients with Paid Media Management, SEO, CRO, Digital Analytics, Email Marketing and more.

Inflow is an established agency with an over 18-year track record of providing top-tier results to our clients. Our team is our greatest asset and we strive to recruit and retain the best in the business. Our goal is to build an all-star team of passionate digital marketing experts who continue to push the bar higher and help each other and our clients become the best digital marketers in the industry.

Inflow has:

• 97% Client Retention Rate
• 134% Increase in Average Ad Revenue
• 9.3/10 Client Satisfaction Survey Score
• 5 Star Clutch Rating
• 130+ Years of Combined Digital Marketing Experience

Salary/ Compensation Structure

• Base Salary $65,000-$80,000 (based on experience) + bonus incentives.

Perks & Benefits

• Paid vacation and sick days
• Insurance: Health, dental, vision, life, short-term and long-term disability
• 401K with employer contributions
• Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!).
• Monthly internet stipend
• Give Back/ Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you
• Continued education budget: An annual $500 budget to educate yourself and expand your knowledge