Company Overview
Farmers Business Network, Inc. (FBN®) is a pioneering digital marketplace and farmer-to-farmer network dedicated to empowering family farmers globally while promoting sustainable agriculture. With over 117,000 members, FBN's Farmers First® promise unites growers and ranchers in their quest to maximize profitability and increase food production. FBN leverages data, AI and direct-to-farm delivery to simplify the agricultural supply chain, boosting convenience and transparency, reducing farm input costs, enhancing access to financing and services, and providing personalized farm insights. Its Gradable® joint-venture helps thousands of farmers adopt and earn rewards for regenerative practices while simplifying the access of regenerative products for the world’s leading food companies and grain buyers.
OVERVIEW OF POSITION
This position must be based in the state of Colorado.
We are looking for talented, multi-skilled individuals who can fit into our fast-paced company culture. We are a passionate, collaborative team of farmer-focused individuals who wake up every day emulating the farmer ethos of honesty, integrity, commitment and hard work.
The individual assigned to this position will work with farmers and Community Builders in the network to help them procure critical crop inputs, such as crop protection products, seed and biostimulants. Territory Managers help recruit, train and manage territory Community Builders. This role supports a predetermined territory and market area and will recruit farmers to join the network in person and through electronic means. Territory Managers will also help farmers access FBN Direct – a revolutionary way for growers to purchase crop inputs that provides farmers with price transparency on hundreds of products and a way to source low-cost chemicals delivered straight to the farm. FBN Direct has saved thousands of dollars for hundreds of farmers through its offerings.
Finally, the FBN Territory Manager is critical to the commercialization process for new products and services being launched on a regular basis.
RESPONSIBILITIES
The FBN Territory Manager will be responsible for recruiting farmers and maintaining high grower satisfaction with FBN. They will also provide a seamless and highly differentiated crop input transaction experience while maintaining high grower sanctification with FBN from post-harvest conversations all the way to pre-season delivery. This includes, but is not limited to, the following activities:
- Achieve chemical sales goals (gross profit, revenue, etc.).
- Recruit, train and develop Community Builder’s to adequately cover the assigned territory.
- Understand a grower’s crop input needs throughout the season and forecast based on the seed and chemical projected sales/product needs.
- Develop a territory business plan to achieve objectives.
- Work with each Community Builder to build a Revenue & Action Plan that defines the goals and sets expectations for the working relationship.
- Lead product demonstrations and presentations to Community Builders and farmers.
- Promote the collection of (chemical/seed invoices and tags) data from farmer to build a successful crop protection and seed plan customized to the farmer’s needs.
- Use Salesforce to manage, prioritize, and document all interactions and sales processes with Community Builders and farmers.
- Organize and manage sales events within the territory.
- Document and report suggestions from Community Builders and farmers for process improvement.
- Represent FBN at various farm industry trade shows/events.
- Educate Community Builders and Farmers how to construct orders through FBN’s online platform.
- Other duties as assigned.
THE IDEAL CANDIDATE WILL HAVE
- Very strong communication and interpersonal skills with a heightened sensitivity to the issues farmers face.
- At least 5 years experience as a district, regional or territory manager selling products or services directly to farmers or through a dealer network.
- Ability to adhere to the compliance of all legal and safety procedures.
- Knowledge of agriculture inputs (e.g. crop protection, seed, animal health and livestock feed) products required
- Strong domain experience and background in farming, production agriculture, retail or input sales.
- Candidate must be comfortable with technology and ideally the latest precision Ag Systems; experience with Salesforce is nice to have but not required.
- Background in Agronomy and/or territory management, including, but not limited to, the management and use of agronomic data.
- Strong planning, prioritization and organizational skills in addition to being highly motivated with a strong work ethic.
- Ability to work effectively within a fast-paced, accountable team structure.
- A farmer focus and a commitment to farmer satisfaction.
Must be based in Colorado.
PREFERRED SKILLS & QUALIFICATIONS
- Bachelors or advanced degree
- At least 5 years sales experience in agriculture managing and exceeding monthly and annual quotas selling directly to farmers.
- Successful completion of safety training and DOT Hazmat certification course.
- Multi-generational farm, farm hand or farm related background.
- Cross-functional experience working across the enterprise.
- Experience balancing execution, agility and culture at a fast growing business.
PHYSICAL REQUIREMENTS
- Certified, or ability to be certified on equipment
- Ability to push and pull up to 75 lbs independently
- Ability to lift and carry load weighing up to 50 lbs
- Ability to sit/stand for long periods of time, kneel, squat, reach, and grasp, etc. repetitively
- Ability to safely handle equipment used to physically move inventory
- Adaptability and foresight to handle unexpected situations (traffic, weather conditions etc)
Top Skills
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