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One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Description:
Location: Must be located within any of the following States so that you are to drive to feedyards in the US: CO, NE, KS, SD, IA, OK, TX, MO
Full-time
About Redbook
Redbook is revolutionizing feedyard management with cutting-edge software that streamlines operations, improves decision-making, and drives profitability. We are growing fast and looking for a driven individual to join our team in a dynamic, high-impact sales role.
About the Role
We are looking for an Account Executive to join our sales team and drive customer acquisition and revenue growth efforts across the U.S. feedyard industry. You’ll own the entire sales process — from prospecting and qualifying leads to running demos, negotiating contracts, and closing deals.
This is a high-growth opportunity for someone who thrives on building relationships, understanding operational challenges, and delivering solutions that make feedyards more efficient and profitable. Experience in or around the cattle industry is a major plus.
What You’ll Do
Within 1 Month, You Will:
Develop a deep understanding of Redbook’s software, features, and customer value.
Begin prospecting feedyards and introducing them to our solution.
Learn and execute our outbound sales strategy, including cold calls, emails, and industry outreach.
Shadow live demos and customer onboarding sessions to understand common questions and objections.
Within 3 Months, You Will:
Take ownership of your own pipeline, from lead generation through close.
Conduct discovery calls to understand customer pain points and tailor solutions accordingly.
Run product demos, deliver proposals, and manage follow-up communications.
Collaborate with leadership to refine sales playbooks and improve conversion rates.
Within 6 Months, You Will:
Consistently close new feedyard customers and exceed sales targets.
Build long-term relationships with customers to ensure satisfaction and identify expansion opportunities.
Provide structured feedback to our product and customer success teams based on customer needs.
Represent Redbook at industry events, trade shows, and feedyard visits.
What We Are Looking For
Industry Knowledge – Experience in the cattle industry (especially feedyards) is a major advantage.
Full-Cycle Sales Experience – You’ve owned deals end-to-end, from cold outreach to close.
Grit & Hunger – You’re relentless in pursuing opportunities and learning new skills.
Entrepreneurial Mindset – You take initiative and thrive in a fast-moving, unstructured environment.
Strong Communicator – You can effectively explain complex software and operational concepts to busy feedyard managers.
Organized – You can manage a large pipeline, follow up consistently, and track your progress.
Curious & Consultative – You ask smart questions and tailor your approach to each customer’s operation.
Why Join Redbook?
Fast-growing company with major career growth potential.
Competitive salary + uncapped commission opportunity.
Work closely with experienced industry professionals.
Opportunity to shape the future of feedyard technology.
Compensation and Benefits
$60,000 base salary, $120,000 OTE (negotiable based on experience)
Competitive medical, dental, and vision insurance
Flexible-time-off (FTO)
Equipment to get your job done
If you’re ready to take ownership of your own territory and drive measurable growth in the cattle industry, apply now!
What's In It For You
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Educational Assistance Program.
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
Compensation:
This position is paid on a commission basis.
EEO StatementPatterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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