2022 Marketing Manager - Ski & Snowboard School

The Aspen Snowmass Ski & Snowboard School is a collection of world class Pros who are committed to cultivating exceptional experiences that inspire journeys within. Our Pros know more than just teaching; they deliver acclaimed services, forge deep personal connections, and create new perspectives. We have over 1200 Pros across four schools, Camp Aspen Snowmass, and the Snowmass Bike School. 

The Ski & Snowboard School Marketing Manager is responsible for building and executing marketing strategies aimed at driving increase in share of wallet through growth of capture and guest retention in the school, Race Department, Camp Aspen Snowmass and the Snowmass Bike School (S3). The ideal candidate will have a strong demand generation background with proven expertise in working cross-functionally to build integrated marketing programs across different channels. This position is accountable for KPIs and revenue targets that align directly to the Ski & Snowboard School and company goals.

The budgeted salary midpoint for this position is $65,685. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Please note: This position is not remote. This position is on site in Aspen.

Essential Job Functions

• Translate Ski & Snowboard School, Race Department and summer business units’ (S3) objectives into marketing strategy and campaign plans by working closely with S3 leadership and marketing teams
  • Deep understanding of the guest journey as it relates to first-time and repeat purchases, not only in S3, but resort-wide.
  • Deep understanding of S3 product mix and how it relates to overall company strategy 
  • Season-long (summer and winter) product analysis in conjunction with S3 ops team and finance to adjust marketing tactics throughout the season
• Design integrated marketing programs at scale including email marketing, paid media, website optimization, content, blog, and editorial inclusion and additional tactics as needed
• Comprehensive competitive analysis of pricing, marketing and guest purchasing processes of all S3 winter and summer products 
• Set KPIs and revenue targets for S3 marketing and align with S3 goals and digital/marketing team goals and KPIs
• Leverage and analyze marketing database in order to set effective strategies and target audiences accordingly 
• Develop and lead execution of marketing and product launch strategy for S3, working directly with the appropriate stakeholders on strategies and tactics, understanding priorities based on revenue and capture targets
• Coordinate initiatives leveraging our network of partners in our business verticals within and across ski, hospitality and ASPENX
• Coordinate design and production of all S3 branded material, including, but not limited to signage and guest facing collateral
• Execute marketing needs of the Talent Acquisition Team to support S3 hiring initiatives 
• Media planning with the Digital Marketing Team and in-house trafficking of print and digital ad campaigns for S3, including analyzing results with Digital Marketing & Analytics Manager and ongoing optimization
• Coordinate digital marketing efforts with the team accordingly, creating, optimizing and updating email and web assets and tactics as needed
• Coordinate creative asset needs with creative and content teams
• Actively engage with S3 leadership, Pros and guests on and off hill, maintaining a leadership presence within the School
• Manage S3 marketing budgets in conjunction with the S3 Finance and Revenue Manager
• Other duties as assigned or proposed

• Bachelor’s degree in business, marketing or related field required
• 5+ years of experience in the field of marketing preferred
• Experience working with Microsoft Office – Word, PowerPoint, Excel required
• Proofing/copywriting experience required
• Knowledge of Adobe Creative Suite preferred
• Content Management System experience preferred
• Vendor management experience preferred
• Budget management experience preferred  
• High-end resort experience preferred
• Experience working in Google Analytics preferred
• Basic understanding of SEO best practices preferred
• Ability to ski/ride at an intermediate level, or willingness to learn

Supervision Given & Received 

Supervision given: This position has no supervisory responsibilities.

Supervision received: Works under general supervision of Managing Directors of the Ski & Snowboard School and Marketing. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins.

Work Environment & Physical Demands 

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements  
• No adverse or hazardous conditions 
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster