The Product Marketing Manager will develop go-to-market strategies, optimize sales funnels, and align teams for lead conversion focused on government services.
About Nava
Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.
As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners better understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.
Position Summary
Nava is seeking a Consultant Product Marketing Manager for our emerging solutions that help accelerate Nava delivery teams in achieving client outcomes.
In this position, you will develop the overall go-to-market strategy, create positioning and messaging, and ensure teams are aligned for successful lead conversion in the government context.
Position type: Hourly, Full-time
Contract type: 1099 Independent contractor
Location: Remote (U.S.based)
Contract duration: 6 months
Start date:TBD
What you'll do
- Define target audiences, customer journeys, and optimize the sales funnel from awareness to acquisition.
- Drive positioning and messaging that is targeted based on customer-vetted value proposition to support both product development and marketing campaigns
- Refine the GTM strategy, product/ services, and collateral based on feedback coming from external market research and input
- Work across product and business development teams, pushing them to achieve sales and marketing milestones, often working backwards from demo days, new feature launches or deadlines related to policy updates
- Maintain and prioritize a collateral backlog with vetted user stories and value propositions
- Ensure all functions are coordinated and working in harmony toward common sales and marketing goals
- Develop subject matter expertise on the government tech stack and procurement
- Represent Nava's solutions via demos, market research calls, user research calls, and prospective client calls
- Work with product managers and ensure product documentation, demos, and collateral are discoverable and compelling
- Bridge the product team, sales, and marketing, and ensure effective sales enablement. Stay close to the business development pipeline.
- Position for strength against competition with differentiation in mind
Required skills
- 8+ years in Product Marketing or related fields
- Experience standing up product marketing processes from scratch
- Proven ability to operate in and navigate ambiguity
- Experience with customer-facing market research
- Experience developing product marketing messaging, assets, and other collateral
- Experience with market research and go-to-market experience
- History of building strong relationships with peers and working effectively across functions
- Entrepreneurial spirit and startup experience
Desired skills
- Experience with marketing and positioning open source technology
- Experience with client services and/or government consulting
- Experience with business development within government contractors
Please note: Consultants/Contractors are not eligible for Nava benefits unless hired in a full time capacity.
Not considering C2C or agency referrals
Other requirements
All roles at Nava require the following:
Must be legally authorized to work in the United States.
Must meet any other requirements for government contracts for which candidates are hired.
Work authorization that doesn’t require visa sponsorship, now or in the future.
May be subject to a government background check or security clearance, depending on the contract.
Location
We have fully remote full time options if you reside in one of the following states:
Alabama, Arizona, California, Colorado, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin.
*If employed with Nava, you must be based in the U.S. and cannot work from outside the country. To be considered for a full time role, you must reside in one of the above states.
1099/Contractors are eligible to work from any contiguous US state.
Stay in touch
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Please contact the recruiting team at [email protected] if you would like to request reasonable accommodation during the application or interviewing process.
We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States.
Equal Employment Opportunity
Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.
Top Skills
Government Tech Stack
Market Research
Product Marketing
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