Teams at ZURU Toy Company

Leads ZURU’s North American omni-channel retail marketing across Toys and Edge. Owns shopper marketing, commercial retail media, retailer relationships, budgets, measurement, in-store activation, digital shelf strategy, and retailer planning across Walmart, Target, Costco, and grocery and drug partners. Manages the omni team, partners with global media leaders and sales, integrates marketing into joint business plans, and feeds North American shopper insights into global brand strategy and product development.

Own category strategy for Walmart’s Exploratory, Plush, and Blasters toy categories. Analyze POS, syndicated, shopper, and competitive data to guide assortment, line reviews, modulars, planograms, seasonal planning, and omnichannel execution. Build dashboards, lead retailer walk-throughs and store visits, influence Walmart buyers with vendor-neutral recommendations, and maintain confidentiality between category-advisor data and ZURU’s commercial teams.

The CPFR Manager partners with major retailers, especially Walmart, to optimize inventory, replenishment, forecasting, promotional execution, and e-commerce fulfillment. Responsibilities include leading S&OP cycles, developing dashboards and KPI reporting, resolving supply chain disruptions, managing inventory transfers and feature orders, supporting Walmart resets and events, and overseeing online in-stock performance. The role also mentors analysts and delivers actionable reporting to replenishment teams.