Teams at Zeta Global

Lead definition of solutions for new client implementations and large projects: gather and document requirements, map business needs to technology, collaborate with architects and developers, support QA/UAT, manage risks, and act as internal SME to ensure successful implementation and client communication.

This role involves leading a consulting team to deliver data-driven marketing strategies, measurement, and client engagement, while advising C-suite executives and optimizing customer journeys through advanced data analysis and insights.

Lead programmatic analytics for clients and internal teams by analyzing campaign and model performance, designing tests, developing measurement solutions, recommending optimizations, and presenting actionable insights. Partner with Sales, Customer Success, Product, Engineering, and clients to align marketing strategies, reporting requirements, and optimization efforts with business goals.