Teams at Xsolla

Own strategy and execution for a gaming-oriented B2C mobile app focused on advertising, rewards, loyalty, and commerce. Responsibilities include roadmap and backlog management, analytics and A/B testing, conversion optimization, user research, competitive analysis, product documentation, prioritization, and cross-functional collaboration with engineering, design, marketing, legal, operations, and support teams.

Own technical integrations and partner relationships for DSPs, SSPs, MMPs, and advertisers. Lead onboarding, troubleshoot bidding and event discrepancies, configure postbacks, investigate data using SQL and logs, create dashboards, and translate partner issues into actionable engineering tickets. Maintain integration documentation, guide partners through launches, and provide technical leadership during business reviews and production incidents.

Own the offerwall advertising experience across creative formats, platforms, and reward flows. Define VAST, HTML, MRAID, and OpenRTB Native requirements; create Figma prototypes and engineering-ready specifications; establish creative standards and QA rules; run A/B tests; analyze engagement and monetization metrics; prioritize the roadmap; and apply AI to creative generation, adaptation, localization, and workflow efficiency.