Teams at WorldStrides

Own WorldStrides’ website content strategy and execution across its main site and program pages. Lead SEO, keyword research, content optimization, editorial planning, CMS publishing, A/B testing, content governance, and conversion-rate improvement. Collaborate with paid media, creative, IT, and development teams to grow organic traffic, improve lead conversion, strengthen user experience, and maintain brand standards. Use GA4, Search Console, and performance data to guide decisions.

Designs and oversees faculty-led experiential learning programs for university partners, translating academic objectives and learning outcomes into program content. Advises faculty, leads planning discussions, manages client relationships, timelines, deliverables, and program quality, and collaborates with Sales and Global Partnerships. The role also develops destination briefings, tracks programs in CRM systems, supports multiple concurrent initiatives, and applies curriculum design and experiential learning expertise.

Own the paid media strategy across K-12, International, and Performing Arts segments. Manage campaigns across search, social, display, programmatic, YouTube, and emerging channels; oversee budgets, performance metrics, attribution, agency relationships, creative testing, and landing page optimization. Drive MQL and pipeline growth through systematic experimentation and performance improvements.