Whimseybox

Whimseybox uses creative content to drive ecommerce sales of DIY and craft supplies to the Pinterest generation.

We make it easy for anyone to start making by simplifying the process of finding and buying the right supplies for a project. In an industry that has historically marketed to 'girl scouts and grandmas' our stylish and fresh content-driven approach inspires and educates interested DIYers. For our audience, Whimseybox is the gateway drug to DIY.

Our first product was a $15/monthly subscription box targeted to 20-40 year old women that made it easy for them to Stop Pinning and Start Making! Each box included a project idea, instructions and all of the supplies to make it. It's been described as "Pinterest on your doorstep." But one project/month was just the beginning. Now we've (1) built out a fully custom ecommerce supply shop that can intelligently match supplies to project ideas hosted on our site and (2) built Whimseybox Influencer, technology to create a Supply List for any project on the web. These projects and Supply Lists can be shared on whimseybox.com and/or embedded directly into any blog or website. When a purchase is made, the content creator shares in the sale. This creates a much-needed new revenue stream for publishers who are struggling with plummeting display advertising rates. It also gives them a way to measure and track their influence and creates a better experience for their audience.