Teams at VF Corporation

Leads FP&A for Altra’s Americas business, including five-year planning, forecasting, financial modeling, KPI and margin analysis, budget control, revenue reporting, variance commentary, and go-to-market financial support. Partners with commercial and brand finance leaders to identify growth opportunities, manage costs, support strategic investments, and develop business cases. Manages and mentors finance professionals while presenting insights to senior leadership.

Leads Altra’s end-to-end GTM pricing, costing, margin management, and product profitability processes. Develops pricing frameworks, profitability models, financial governance, and KPI reporting across the product lifecycle. Partners with merchandising, product development, sourcing, supply chain, commercial, regional finance, and leadership teams to identify margin risks, optimize costs, support assortment decisions, and drive profitable growth. Serves as the subject matter expert for IMU management, pricing strategy, costing, and margin governance.

Develops brand and product copy for integrated campaigns, product launches, social media, eCommerce, email, video, print, and events. Shapes brand voice and messaging, collaborates with creative and marketing teams, leads copy workstreams, supports social production, presents creative decisions, manages deadlines, and maintains high quality across channels.